Archive: research communities

Research Methodologies

Discussing how to find the right respondents for your market research.

Focus Groups

Understand the impact of the unfolding EV revolution on communities, brands, and public consciousness.

Research Methodologies

Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.

Insights Industry News

It’s still important to stay close to our communities and provide the kind of management and support clients need.

Research Methodologies

The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.

Panels today are less responsive and respondents do not remain in panels as long.

Research Technology (ResTech)

Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.

Insights Industry News

For most brands and services my research has led me to suggest that about 80% of research budgets should be spent researching customers.

Research Methodologies

Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors.

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

Insights Industry News

We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,

Research Methodologies

How can we improve on the undoubted utility of EFM tools while at the same time better harnessing social media?

Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm ...

CEO Series

In this interview we discuss the role of MROCs in MR, other methods being integrated into the community model, and the future of research.

Focus Groups

Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’...

Research Technology (ResTech)

Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these technologies and how research b...

International Market Research

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...

DIY Research

An article in the July 2011 issue of Research Live got me thinking about how much industry structures in MR could change in the coming years.

All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being margina...

It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...

By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...

Research Technology (ResTech)

by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...

by Robert Moran, Strategy One Here in San Diego at The Market Research Event there are five (5) symposia today and one is on “Culture & Trends.” I’m p...

The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...