GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.
Dan Foreman judges the 125 predictions for 2016 we published last year. How did our soothsayers do? Not very well!
Our industry pace of change is not one that can be evaluated in individual years. Rather, it should be measured in decades.
Introducing the industry’s first prediction market-based volume forecasting capability.
Here’s my report on what will have likely happened in 2016 based on the predictions made by industry thought leaders on the new year.
Despite Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are my predictions for 2016.
At the midpoint of this decade, it’s a good time to look backward and forward to 2020. I see an exciting time for our industry.
In the age of data driven marketing, we need to find the prediction question in every study and address it.
There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.
More questions for Gregg Archibald, Simon Chadwick, Reineke Reitsma & Louise Chater of the Research For Good "Predictions for 2013" webinar.