A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...
Early stages of a new marketing ecosystem powered by personal data.
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
It’s time to ditch the phone survey.
Dr. Harry Wilson details what to expect next in the polling industry.
How to use Nate Silver’s probabilistic model for predicting elections.
The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?
The polling misses leading up to the 2016 U.S. presidential election.
Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the learnings from the election polling for research.
Instead of moving towards passive/reactive listening options, let’s pivot towards a proactive relationship with the public.
GreenBook and the ARF discuss the ramifications of this election.
Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?
Donald Trump was a classic challenger brand. We love a challenger brand story. But, we usually remember the challenger brands that make it.
With three weeks to go, BrainJuicer is calling the presidential election – in favor of Hillary Clinton.
In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...
The 2016 election is unique in many ways and many folks far smarter than I have struggled to get a handle on it via traditional polling.
Could there be situations in which some purposely predisposed informational bias is beneficial?
Pew Research Center announced this week it is upping its sample to 75% mobile. It’s time for commercial research to adapt as well.
Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions.
Probe Research recently launched an Indiegogo crowdfunding campaign to raise money to cover costs of a poll for public consumption.
This post provides a primer on presidential polls to explain what is happening, addressing questions such as “Why are there so many polls?”
Why do so many organizations ask broadly general questions and then try to turn them into specifics? As researchers, aren’t we better than that?
Articles on the world of polling; a charge of fraudulent data; and how smart companies are starting to use Twitter and other social media to solve pro...