What do supporters of Donald Trump value in a President? Tim Bock breaks down the data.
An American residing in Britain shares their thoughts on the state of market research in the UK.
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.
For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
The recent US election landed a crushing blow to the research industry's credibility. So what's to be done?
Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?
Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS) on April 1.