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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: politics
Executive Insights
Desirée Rogers Executive Insights
Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.
Rudly Raphael
Founder & CEO at Eyes4Research
Brand Strategy
The Troubling Legacy of the 2020 Election Polls
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?
Terry G.
Partners at Customer Experience Partners, LLC.
Why Capability Trumps Character for Supporters of the US President
What do supporters of Donald Trump value in a President? Tim Bock breaks down the data.
Tim Bock
Insights Industry News
What’s in Store for International Research?
An American residing in Britain shares their thoughts on the state of market research in the UK.
Julie Aebersold
Research Technology (ResTech)
Sentiment Analysis is Simple (a Trump’s Tweets Example)
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.
Chris Facer
Facts Remain Stubborn Things
For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Insights Industry News
How I Beat The Pundits and Predicted A Trump Presidency
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?
Allan Fromen
Research Technology (ResTech)
Trump Ads Won the Election (and what marketers and advertisers can learn from it)
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
Sharon Dexter
Project / IT Manager at GreenBook
Insights Industry News
What’s Really Wrong With Polling?
Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?
Tom H.C.
Insights Industry News
Who Are You Voting Against?
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?
Tom H.C.
Research Methodologies
Cat Polling To Replace Traditional Political Polling
Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS) on April 1.
Brian Singh
Founder & Managing Director at Zinc Tank Inc
Insights Industry News
What Wisdom Of What Crowds?
People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.
Neil Seeman
Research Methodologies
Cartograms: A Visualization Technique for Researchers
As market researchers seek out better visualization techniques, it is worth investigating the cartogram.
Jeffrey Henning
Chief Research Officer at Researchscape
Research Methodologies
Is Social Media Data Predictive? A Comparison Of Polls & Sentiment Analysis
Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events.
Malcolm De