The recent US election landed a crushing blow to the research industry's credibility. So what's to be done?
Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the learnings from the election polling for research.
Instead of moving towards passive/reactive listening options, let’s pivot towards a proactive relationship with the public.
Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
Could there be situations in which some purposely predisposed informational bias is beneficial?
Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions.
Probe Research recently launched an Indiegogo crowdfunding campaign to raise money to cover costs of a poll for public consumption.
This post provides a primer on presidential polls to explain what is happening, addressing questions such as “Why are there so many polls?”