Panel companies have the background, knowledge, tools and technologies that can help online market research be great again.
12 "real respondents" were asked to give their honest views on market research. What they said was both fascinating and horrifying.
Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.
Sample quality from online panels is an issue everyone knows about but no one wants to address.
The only way panel companies can ensure future relevance is by thinking and investing like brands.
Five trends in online sampling, and where they are headed in the future.
A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian.
Google Consumer Surveys accomplishes what we've known we should be doing but had neither the resources nor motivation to pursue.
One contributor to the panel quality problem is panel recruitment. Laura Davies looks at the recruiting challenges faced by online panels.
Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality.