Find out how personal well being impacts not only your health, but your company's work culture.
A review of the Insights Innovation Competition for IIeX NA 2017 and the big reveal of the winner of this round.
An interview with Professor Nicole Lazar on neuroscience and its role in market research.
Lenny Murphy's medical odyssey ends with a diagnosis and a crash course in mitochondria function and the wonders of CoQ10!
The IIeX Nonconscious Forum event was a 2-day exploration of implicit measures and behavioral economics in the Consumer Neuroscience space.
Recent findings have created serious doubts and cast aspersions on neuroscience.
Is brain scanning data invalid? Thomas Zoëga Ramsøy shares some perspective on the intended killing of fMRI.
As an advocate and practitioner of applied neuroscience, I want to address some misunderstandings of what consumer neuroscience is.
Tim Rotolo discusses the challenges of recall-based feedback and the benefits of remote user testing.
Whether consciously or unconsciously, our brains are modified whenever information passes through them.