Marketers’ perception of Millennials isn’t wrong. It’s just incomplete. That's our conclusion after conducting qualitative research studies.
The marketer’s goal is to sell more stuff. We often don’t focus our efforts on that goal - although we think we do.
The rallying cry that spurs interest in new and shiny things is "Innovate or Die." But there's no validation of this statement.
The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want to get in touch wit
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR nose out of joint.
While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to differentiate themselv
Thoughts on the opinion that we must increasingly assume the roles of “Strategic Insight Consultants”.