Join Future List Honoree and Senior Consultant, Erik Fraser, a skilled researcher, who helps clients using knowledge of qualitative and quantitative r...
Explore Greenbook's 2023 GRIT Top 50 Most Innovative Suppliers list. Discover top suppliers in full service research, qualitative research, and more.
Learning by doing for innovation.
Audio collection & deliverables should in your insights toolbox.
Clear communication of the ROI of insights and the benefits it brings.
Four ways to approach agile research and the related implications.
Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.
Text data can offer invaluable insight into a company’s performance.
Seven tips for presenting innovative research to your client.
Addressing research that is inaccessible to people with disabilities.
Interdisciplinary research helps shape unique MR studies & solutions.
Harnessing feedback from employees to improve your insights engine.
Disrupt your understanding of consumer behavior by analyzing risk.
How to integrate ResTech into your org.
Disruptive innovation: What it is and why it’s important to MR.
Why your insights should be both descriptive and predictive.
Pharma market researchers must adapt to changing consumer desires.
Introducing “atomic research” and how it benefits market researchers.
Marketing research as an agent for real change.
How the MR community can leverage its strengths in support of Ukraine.
Online sample is finding its place by driving innovation in ResTech.
Cultivating an innovative culture in MR to drive growth, performance and valuation
In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...
Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...
To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.
At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...
On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.
The Research Liberation Front (RLF) announces that it is accepting nominations for the 2013 Ginny Valentine Badge of Courage awards.
What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...
Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.
Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.
Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...
If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...
The pejorative tone that many people associate with DIY raises a few thoughts…
And the disruption of the traditional market research continues. The latest example? VoteIt.
After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...
Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World.
Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.
That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...
For interview five of the Pre-MRMW series, I got to talk with Rebecca West of Civicom. She goes in to the challenges of being on the cutting edge of n...
As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something q...
In our lead up to our Market Research in the Mobile World event this July 18 & 19 in Cincinnati, Renee Murphy has conducted a series of interviews wit...
Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their imp...
What can a researcher learn at a tech conference? BrainJuicer’s Tom Ewing goes to Next Berlin 2012 to find out.
Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm ...
Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!
Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...
Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...
Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...
Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...
Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...
Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...
I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration o...
How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the G...
The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...
Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’...
Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Marke...
Utilizing research as a business tool.
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe...
Earlier this month it was announced that Steven H. Cohen, Co-founder & Partner of In4mation Insights (www.in4ins.com) had been named the recipient of ...
A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...
So Google is a Phone manufacturer too. How does that change the game?
We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...
In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access ...
The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobil...
Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re...
The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive.
Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...
It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...
Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on...
Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will...
Our content partners at ResearchAccess are doing a series of posts on the topic and I think they are leading up to something very interesting. Frequen...
It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...
Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...
Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...
If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...
The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 ...
I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Somet...
I’m thrilled to announce the launch of our “sister site”: New Qualitative Research! This year is going to see the launch of several content-driven and...
With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conduc...
I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market research...
For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with...
It’s was a great day here in Atlanta at the AMA Marketing Research Executive Forum. Chairperson Kelley Styring and the AMA have put together a great m...
The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story th...
Interview with John Dick of CivicScience about the TDMR, innovation, macrosampling, micropolling, online privacy, and research transformation.
In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...
Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importan...
Robert Moran discusses MROCs. the future of MR, evolving ethics, Neuromarketing, the Tech Driven Market Research event & more GRIT sneak peeks!
Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In S...
By Prashant Hari One of the main reasons I initially started my blog site Social Wizz was to blog about my and experiences in Social Media. It’s now e...
by Beth Rounds, Partner at Cambiar Last week Leonard Murphy posted on the scope of the issue and potential implication of DIY (Do-It-Yourself) technol...
by Di Tunney & Rachel Francis for Merlien Institute Gathering customer insights from social media communities is rapidly becoming a viable alternative...
By Kevin Lonnie, CEO of KL Communications “The most imaginative influences often come from the most unlikely sources.” The above is a quote from a rec...
Skype came and it conquered. It very quickly became the “norm” as far as Online voice chatting is concerned. So what is Mingleverse? Mingleverse offer...
By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...
Two of my passions had an interesting intersection point recently. I’ve been a fan of Neuromarketing since last year when I met several of the senior ...
By Navin Williams, CEO of MobileMeasure The MR industry follows trends in advertising. For growth markets, we often look at MR as a percentage of the ...
By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...
by Bill Weylock, Action Insights Reed Cundiff of Microsoft on the challenges of the MR professional at Microsoft today…. Let’s just say that his graph...
After a great presentation by Chris Anderson the Explor panel got off to a bit of a late start. During setup Matt Dusig and Beth Rounds did a pretty f...
by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...
by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...
This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...
by Robert Moran, Strategy One Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning. The 2009 dat...
The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...
Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...
So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...
Jeff Henning referenced the David Bowie song “Changes” in his recent post re-capping the AMAMRC, and nothing could have been more appropriate: Ch-ch-c...
If you are a fan of Seth Godin, you will definitely like his latest book, Linchpin. The premise of the book is that we live and work in a hyper…
Wow, what a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has im...
It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the act...
In the market research field we don’t often look beyond our external key stakeholders to understand why people behave the way they behave. For example...
In 2003, The GreenBook began collaborating with select industry partners to produce the annual GreenBook Research Industry Trends (GRIT) report. Initi...
An exciting new type of event is being created, a Festival of NewMR, celebrating all of the new trends and changes in market research, and doing it in...
I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wra...
It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research. We’ve written a lo...
Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good F...
Social media and the rise of easy access to dissemination channels for Influencers really is having a profound impact on most every aspect of our live...
If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists hav...