Mark Earls on why IIeX is an ideal opportunity to practice stealing other people's ideas and getting ready to apply them to your day job.
The new map of human behavior is evidence-based. The insights into human behavior it relies on are based on sound, repeatable experiments.
The last decade has been boom-time for insights professionals who embrace innovation.
At IIeX Amsterdam we introduced "Hacking Market Research" which unveiled a whole new way to deliver solutions to the industry.
Conventional marketing and market research thinking significantly underestimates the power of social influence.
What underlies the evolutionary success of the human race and allows social networks to function?
The nature of social learning has far reaching implications for organizations seeking to change mass behavior or spread new ideas.
Neal Cole challenges your thinking on consumer decision making and the implications of behavioural economics for market research.