Demystifying AI and how can it be applied to marketing and research.
Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.
Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. How feasible is it really?
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data.
Seth Grimes interviews Ipsos Loyalty Senior Vice President Trish Dorsey about her work, customer experience (CX) trends, and futures.
Monte Carlo studies have made R&D for statistics and machine learning much easier and faster.
Here are 10 of the most retweeted tweets over the past two weeks.
Sarah Faulkner shares what's new and what's next in insights based on her takeaways from IIeX 2016.
Computational linguists and computer scientists have been working for over fifty years toward algorithmic understanding of human language.