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Archive: linguistics

Research Methodologies

Analyzing “Text” Versus Analyzing “Language”: The Confidence of Linguistic Analysis

Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.

Nichole Clinkinbeard

December 9, 2013

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Debriefing on Market Research in the Mobile World

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

July 22, 2011

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Research Methodologies

The Dilemma of Social Media Measurement

There appear to be three approaches towards social media measurement: Word Counters, Influence Enumerators, and The Linguists.

Michael Wolfe

July 14, 2011

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