Archive: interview

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death

Insights Industry News

Interview with Rick Mochulsky and Melissa Harrington of Liquid Death

Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro

CEO Series

Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro

Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO

CEO Series

Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO

For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How Views on Religion and Spirituality are Changing and Why Brands Should Care

International Market Research

How Views on Religion and Spirituality are Changing and Why Brands Should Care

Exploring how, when, and why we choose our religion.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Interview with Ivana Taylor (DIY Marketers)

Executive Insights

Interview with Ivana Taylor (DIY Marketers)

Interview with Ivana Taylor, a small business and marketing expert.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

The Post-War Generation’s POV on Today

Generational Insights

The Post-War Generation’s POV on Today

Interviewing Brian Palmer of the Post-War Generation.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Interview with Carol Cunningham (BET Networks)

Executive Insights

Interview with Carol Cunningham (BET Networks)

Sitting down with VP of Consumer Insights & Business Strategy at BET.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Interview with Peter Hartzbech, Founder & CEO of iMotions

CEO Series

Interview with Peter Hartzbech, Founder & CEO of iMotions

Discussing iMotions’s acquisition and nonconscious measurement tech.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Alex Hunt and Crispin Beale of Behaviorally

CEO Series

Interview with Alex Hunt and Crispin Beale of Behaviorally

An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with StJohn Deakins, Founder and CEO of CitizenME

CEO Series

Interview with StJohn Deakins, Founder and CEO of CitizenME

The personal data economy shift and what it means for market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Nacho Racca

CEO Series

Interview with Nacho Racca

Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)

CEO Series

Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)

A discussion on panel sample with market research industry leaders.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn

Focus on APAC

UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn

Talking COVID-19, Gen Z, TikTok, and the music industry.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Interview with Dan Womack

CEO Series

Interview with Dan Womack

A discussion on career changes and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Craig Stevens, CEO of CoolTool

CEO Series

Interview with Craig Stevens, CEO of CoolTool

Building businesses from start-up to growth phase.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Executive Insights

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Launch innovative tools that drive impact and ROI for global insights.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Utilizing Mobile – A Conversation with Chris St. Hilaire, Founder & CEO of MFour

CEO Series

Utilizing Mobile – A Conversation with Chris St. Hilaire, Founder & CEO of MFour

Adopt the form factor of mobile to ensure questions.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Getting It Right with Zain Raj

Behavioral Science

Getting It Right with Zain Raj

How reducing the number of clients by 90% doubled their revenue.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Effectively Navigating Southeast Asia’s Complexity

Focus on APAC

Effectively Navigating Southeast Asia’s Complexity

Examine the diversity of consumer research in South Asia.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Get to Know GreenBook’s Asia Pacific Regional Representative

Focus on APAC

Get to Know GreenBook’s Asia Pacific Regional Representative

Colin Wong talks about his biggest research lessons, tech impacts, and industry trends.

Colleen Kennedy

Colleen Kennedy

Director of Marketing at GreenBook

Aligning Department and Organizational Goals with LeapFrog/VTech

Brand Strategy

Aligning Department and Organizational Goals with LeapFrog/VTech

Insights success at the top children’s educational toy company.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

GreenBook Future List Spotlight: Melissa Ferere

Consumer Behavior

GreenBook Future List Spotlight: Melissa Ferere

GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.

Greenbook

Greenbook

Achieving Insights Success at Unilever

Artificial Intelligence and Machine Learning

Achieving Insights Success at Unilever

Success in taking a “seat at the table” in marketing insights.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation

Executive Insights

Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation

Rudly Raphael sits down with Ed Szofer to discuss the benefits, challenges, company culture and CSR, as it relates to managing a global operation.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research

GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research

GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.

Greenbook

Greenbook

Achieving Success in Insights – Ford Motor Company

Achieving Success in Insights – Ford Motor Company

As we all know, some insight organizations have more impact on their clients and companies than others.  This podcast focuses on those organizations t...

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

NewtonX’s Sascha Eder On Using AI For Custom Recruiting

CEO Series

NewtonX’s Sascha Eder On Using AI For Custom Recruiting

Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Honoree Beth Rogers Shares Her Inspiration

GreenBook Future List Honoree Beth Rogers Shares Her Inspiration

GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master.

Greenbook

Greenbook

GreenBook Future List Honoree Manuela Isliker on the Power of Empathy

GreenBook Future List Honoree Manuela Isliker on the Power of Empathy

GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.

Greenbook

Greenbook

Achieving Success in Insights – Organon (Merck)

Healthcare, Medical, and Pharma Market Research

Achieving Success in Insights – Organon (Merck)

Lisa Courtade’s definition of success for the insights organization is ‘impact’.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Dave Carruthers Shares His Winning Formula

Executive Insights

Dave Carruthers Shares His Winning Formula

The evolution of the market research industry and his tips for becoming a successful entrepreneur.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

GreenBook Future List Spotlight: Katrin Krüger

Qualitative Research

GreenBook Future List Spotlight: Katrin Krüger

GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.

Greenbook

Greenbook

GreenBook Future List Spotlight: Christopher South

Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Christopher South

GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.

Greenbook

Greenbook

Marita Hudson Thomas Executive Insights

Executive Insights

Marita Hudson Thomas Executive Insights

The ins and outs of communications and the importance of promoting diversity in the workplace.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

GreenBook Future List Spotlight: Laarni Paras

GreenBook Future List Spotlight: Laarni Paras

GRIT Future List honoree, Laarni Paras shares how she pays it forward.

Greenbook

Greenbook

GreenBook Future List Spotlight: Lance Worley

Customer Experience (CX)

GreenBook Future List Spotlight: Lance Worley

GRIT Future List honoree, Lance Worley explains why “we ‘should’ know everything our company knows.”

Greenbook

Greenbook

The Future of AI-Enabled Insights – An Interview with John Mutterperl

Consumer Behavior

The Future of AI-Enabled Insights – An Interview with John Mutterperl

Brands’ approach to consumer intelligence has undergone a transformation.

Andrew Swisher

Andrew Swisher

Marketing & Demand Generation Manager at Linkfluence

Ambika McGee Shoots for the Future

CEO Series

Ambika McGee Shoots for the Future

How Ambika started her consultancy the year the world collapsed.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Desirée Rogers Executive Insights

Executive Insights

Desirée Rogers Executive Insights

Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

GreenBook Future List Spotlight: Lynzie Riebling

GreenBook Future List Spotlight: Lynzie Riebling

“You may be green to the career world, but no one knows culture better than you,” Lynzie gives solid advice to new professionals.

Greenbook

Greenbook

Interview With Adriana Rocha

CEO Series

Interview With Adriana Rocha

“Culture and team are everything.” Adriana shares advice for new entrepreneurs and why her community platform is the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Andrés Carriles

GreenBook Future List Spotlight: Andrés Carriles

GRIT Future List honoree, Andrés Carriles explains why good leaders don’t have comfort zones.

Greenbook

Greenbook

Carol Fitzgerald Tells Us What’s Next

CEO Series

Carol Fitzgerald Tells Us What’s Next

“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Julia Görnandt

Behavioral Science

GreenBook Future List Spotlight: Julia Görnandt

GRIT Future List honoree, Julia Görnandt, tells us about her passion for pottery and why she loves German Election reporting.

Greenbook

Greenbook

A Sit Down With Rebecca Brooks

CEO Series

A Sit Down With Rebecca Brooks

Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Stephen Griffiths

International Market Research

GreenBook Future List Spotlight: Stephen Griffiths

“Good insights professionals know the business so well that they can translate research findings to company growth.”

Greenbook

Greenbook

Interview with Nikki Lavoie, CEO of MindSpark Research International

CEO Series

Interview with Nikki Lavoie, CEO of MindSpark Research International

Step aside, Emily in Paris. Nikki Lavoie talks to Lenny Murphy about how she went from research consulting agencies in New Hampshire to founding MindS...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Lauren Murphy

Consumer Behavior

GreenBook Future List Spotlight: Lauren Murphy

We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...

Greenbook

Greenbook

Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy

CEO Series

Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy

Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Mary Eapen

GreenBook Future List Spotlight: Mary Eapen

GRIT Future List honoree, Mary Eapen shares how she overcame self-doubt and why fostering a culture of continuous learning within a team is a must for...

Greenbook

Greenbook

Interview with Kristin Luck

CEO Series

Interview with Kristin Luck

Kristin Luck talks to Lenny Murphy about career transitions, why she’s running for president of ESOMAR, and why the industry needs to bring younger re...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Mark David Alvarez

Customer Experience (CX)

GreenBook Future List Spotlight: Mark David Alvarez

GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.

Greenbook

Greenbook

5 Considerations for Human Factors Testing

Research Methodologies

5 Considerations for Human Factors Testing

The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...

Christine Lally

Christine Lally

President at Fieldwork Boston

GreenBook Future List Spotlight: Maya Kantak

Inclusive Insights

GreenBook Future List Spotlight: Maya Kantak

Maya Kantak tells us one of the most critical factors to maximizing one’s potential as a researcher.

Greenbook

Greenbook

GreenBook Future List Spotlight: Olivier Tilleuil

GreenBook Future List Spotlight: Olivier Tilleuil

GRIT Future List honoree, Olivier Tilleuil, explains why you should always be able to explain insights to your Mom.

Greenbook

Greenbook

GreenBook Future List Spotlight: Danielle Todd

GreenBook Future List Spotlight: Danielle Todd

GRIT Future List Honoree, Danielle Todd explains how word selection impacts how we’re seen and the value we bring.

Greenbook

Greenbook

Interview With Steve King of Black Swan Data

CEO Series

Interview With Steve King of Black Swan Data

How Black Swan is ‘remixing’ data from multiple sources to provide actionable business insights.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Fraser Bruce

Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Fraser Bruce

Getting to know GRIT Future List honoree, Fraser Bruce, and why we should “question everything.”

Greenbook

Greenbook

Interview With Juan José Mora of Atlantia Search

CEO Series

Interview With Juan José Mora of Atlantia Search

How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Hannah Marcus

GreenBook Future List Spotlight: Hannah Marcus

Getting to know GRIT Future List honoree, Hannah Marcus, and her advice for overcoming imposter syndrome.

Greenbook

Greenbook

Interview With James Turner of Delineate

CEO Series

Interview With James Turner of Delineate

How delineate has been able to thrive by offering clients what bigger firms can’t.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Ellen Pieper

GreenBook Future List Spotlight: Ellen Pieper

Getting to know GRIT Future List honoree, Ellen Pieper, and her network of “helpers.”

Greenbook

Greenbook

GreenBook Future List Spotlight: Muriel Silva

GreenBook Future List Spotlight: Muriel Silva

“The insights function needs to be in the core of strategy and to be separated in terms of organizational structure from the marketing department.” -G...

Greenbook

Greenbook

GreenBook Future List Spotlight: Ujwal Arkalgud

Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Ujwal Arkalgud

Getting to know GRIT Future List honoree, Ujwal Arkalgud.

Greenbook

Greenbook

GreenBook Future List Spotlight: Barb Paszyn

Quantitative Research

GreenBook Future List Spotlight: Barb Paszyn

Getting to know GRIT Future List honoree, Barb Paszyn.

Greenbook

Greenbook

COVID-19 Insights Leaders Roundtable: Edition 18

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 18

What the insights industry might look like in the months ahead.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Insights Leaders Roundtable: Edition 17

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 17

Where the future whitespace may be for insights buyers and suppliers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Nihal Advani

GreenBook Future List Spotlight: Nihal Advani

Exclusive interview with GRIT Future List honoree, Nihal Advani, Founder and CEO of QualSights.

Greenbook

Greenbook

COVID-19 Insights Leaders Roundtable: Edition 16

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 16

Addressing the need to do more, with less.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Insights Leaders Roundtable: Edition 15

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 15

Embracing the uncertainty of COVID-19.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Athena Lam

GreenBook Future List Spotlight: Athena Lam

Exclusive interview with GRIT Future List honoree, Athena Lam, Content Strategist at Piccolo Portfolios.

Greenbook

Greenbook

COVID-19 Insights Leaders Roundtable: Edition 13

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 13

Living in extremes, diversity in the industry, and growth despite continued uncertainty and challenges in the world.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Marin Mrša

GreenBook Future List Spotlight: Marin Mrša

Exclusive interview with GRIT Future List honoree, Marin Mrša, CEO and Founder of Peekator.

Greenbook

Greenbook

COVID-19 Insights Leaders Roundtable: Edition 12

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 12

Digitization is here to stay.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Insights Leaders Roundtable: Edition 11

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 11

What re-opening looks like for market researchers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Amy Greenwood

GreenBook Future List Spotlight: Amy Greenwood

Exclusive interview with GRIT Future List honoree, Amy Greenwood, Head of Research & Insight with FlexMR.

Greenbook

Greenbook

COVID-19 Insights Leaders Roundtable: Edition 10

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 10

Business begins to see an uptick, as quarantining slowly fades out.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Insights Leaders Roundtable: Where We’ve Been and Where We’re Headed

CEO Series

COVID-19 Insights Leaders Roundtable: Where We’ve Been and Where We’re Headed

A look back on past editions of the Insights Leaders Webcast.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Andrew Appel of IRI

CEO Series

Interview with Andrew Appel of IRI

Insight into in-store data and insights, and the changing landscape of retail.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Insights Leaders Roundtable: Edition 9

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 9

See how COVID-19 has created an environment for positive disruption.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Insights Leaders Roundtable: Edition 8

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 8

Only empathetic, flexible, and agile leaders will make it through COVID-19.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Alyona Medelyan

Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Alyona Medelyan

Exclusive interview with the GRIT Future List honoree, Alyona Medelyan, CEO & co-founder of Thematic.

Greenbook

Greenbook

3 Things You Should Be Asking of Your Market Research Suppliers

3 Things You Should Be Asking of Your Market Research Suppliers

Key questions to help guide you in picking the right research supplier.

Matt Warta

Matt Warta

COVID-19 Insights Leaders Roundtable: Edition 7

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 7

How innovation happens in a pandemic, where clients are spending, and what areas are growing the fastest.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Crisis Response with Dan Fitzgerald of InCrowd

CEO Series

COVID-19 Crisis Response with Dan Fitzgerald of InCrowd

A view into insights from the healthcare industry during COVID-19.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Insights Leaders Roundtable: Edition 6

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 6

The stability in the uncertainty brought on by COVID-19.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Mark Micheli

GreenBook Future List Spotlight: Mark Micheli

Exclusive interview with the GRIT Future List honoree, Mark Micheli, VP of Kelton Global.

Greenbook

Greenbook

COVID-19 Insights Leaders Roundtable: Edition 5

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 5

DIY tools rise in popularity as COVID-19 causes rapid changes.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Insights Leaders Roundtable: Edition 4

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 4

Unraveling how COVID-19 will create a new normal moving forward.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Insights Leaders Roundtable: Edition 3

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 3

The importance of humanity during the COVID-19 pandemic.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIeX Europe Competition Winner Phebi – AI Powers Voice Analytics For Insights
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19 Insights Leaders Roundtable: Edition 2

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 2

Insights on the impact of COVID-19, from industry leaders.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

16 Insights from the GRIT Future List Honorees

16 Insights from the GRIT Future List Honorees

An in-depth look into the minds of the 2020 GRIT Future List.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

COVID-19 Insights Leaders Roundtable: Edition 1

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 1

Your guide to navigating COVID-19 from MRX pros.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Insights Practice Deep Dive – Interview with Frederic-Charles Petit, CEO of Toluna

GRIT Insights Practice Deep Dive – Interview with Frederic-Charles Petit, CEO of Toluna

A look into the changing atmosphere of the insights industry.

Frederic-Charles Petit

Frederic-Charles Petit

Chief Executive & Founder at Toluna

Happy Retirement – An Interview with our Editor, Larry Friedman Ph.D.

CEO Series

Happy Retirement – An Interview with our Editor, Larry Friedman Ph.D.

See what an industry expert has to say about the future of insights.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Kirti Singh, Chief Analytics & Insights Officer of P&G

CEO Series

Interview with Kirti Singh, Chief Analytics & Insights Officer of P&G

An in-depth interview from the perspective of a brand-side client.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with David Sackman and Jeffrey Reynolds of LRW Group

CEO Series

Interview with David Sackman and Jeffrey Reynolds of LRW Group

An insider look into the workings of LRW Group.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Matt Warta, CEO of GutCheck

CEO Series

Interview with Matt Warta, CEO of GutCheck

Insights on the application of agile research, automation, and more.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Didier Truchot, CEO of Ipsos

CEO Series

Interview with Didier Truchot, CEO of Ipsos

Interview with Didier Truchot, CEO of Ipsos.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Connecting with Customers in APAC:  How Much is the World Changing?

CEO Series

Connecting with Customers in APAC: How Much is the World Changing?

Interview with Siddhartha Dutta of Kantar Profiles Division.

Jason Buchanan

Jason Buchanan

Asia Pacific Representative at GreenBook

Interview with Deborah Ancona: Seley Distinguished Professor

Research Methodologies

Interview with Deborah Ancona: Seley Distinguished Professor

Qualitative Research takes the front seat in this interview with Deborah Ancona.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

CEO Series: Interview with Gary Laben, CEO of Dynata

CEO Series: Interview with Gary Laben, CEO of Dynata

Interview with Gary Laben, CEO of Dynata.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Eric Salama, CEO of Kantar

CEO Series

Interview with Eric Salama, CEO of Kantar

Interview with Eric Salama, CEO of Kantar, on the Bain Capital acquisition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with the IIeX North America 2019 Competition Winner, UXReality

CEO Series

Interview with the IIeX North America 2019 Competition Winner, UXReality

An Interview with the IIeX North America 2019 Insight Innovation competition winners, UXReality.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Case for Developing a New Research Mindset

CEO Series

The Case for Developing a New Research Mindset

A thought-provoking interview on the need to constantly evolve as a market researcher.

Robin Wedewer

Robin Wedewer

UXReality is the Newest Winner of the  Insight Innovation Competition

CEO Series

UXReality is the Newest Winner of the Insight Innovation Competition

UXReality joins the ranks of previous Insight Innovation winners!

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

Tom H.C. Anderson of OdinAnswers on Why Text Analytics Isn’t Enough

CEO Series

Tom H.C. Anderson of OdinAnswers on Why Text Analytics Isn’t Enough

Tom H.C. Anderson and Andy Greenawalt announce OdinAnswers launch and explain why Text Analytics isn’t enough.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Alex Hunt, CEO of PRS IN VIVO

CEO Series

Interview with Alex Hunt, CEO of PRS IN VIVO

Predictions of the future for market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with IIeX Competition EU 2019 Winner Qualify by PY Insights

CEO Series

Interview with IIeX Competition EU 2019 Winner Qualify by PY Insights

Lenny Murphy interviews Shruti Malani Krishnan, Co-Founder & COO of Powr of You, winner of the 2019 IIeX EU Insights Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Tomorrow’s Market Research: Experts Talk AI, Automation, and Acquiring New Skills

Tomorrow’s Market Research: Experts Talk AI, Automation, and Acquiring New Skills

GutCheck recently conducted a roundtable with three experts on the changing expectations of market research.

Cassandra McNeill

Cassandra McNeill

Senior Manager of Content Marketing at GutCheck

Keith Weed, A Life in Marketing

CEO Series

Keith Weed, A Life in Marketing

An interview with Keith Weed, former CMO of Unilever.

Molly Fleming

Molly Fleming

A Conversation with Stan Sthanunathan of Unilever on His New Book

CEO Series

A Conversation with Stan Sthanunathan of Unilever on His New Book

Stan Sthanunathan of Unilever sits down with Larry Friedman to share about his new book

Stan Sthanunathan

Stan Sthanunathan

Interview with Will Leach of Triggerpoint on His New Book “Marketing to Mindstates”

CEO Series

Interview with Will Leach of Triggerpoint on His New Book “Marketing to Mindstates”

Will Leach shares about the exciting release of his new book

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Future of Market Research and Insights is Passive Data Collection

The Future of Market Research and Insights is Passive Data Collection

Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data

Christopher Boon

Christopher Boon

SVP of Enterprise Solutions Group at Dstillery

Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol

CEO Series

Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol

IIeX Competition Winner shares about the company’s mission and impact for the insights industry

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with BV Pradeep, Global VP of Consumer & Market Insights at Unilever

CEO Series

Interview with BV Pradeep, Global VP of Consumer & Market Insights at Unilever

Interview with BV Pradeep, Global VP, CMI Market Clusters at Unilever

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Exclusive Interview with Alex Hunt, New CRO of PRS IN VIVO

CEO Series

Exclusive Interview with Alex Hunt, New CRO of PRS IN VIVO

Alex Hunt, new CRO of PRS IN VIVO discusses what drove the change and what he is looking forward to in this challenge

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Conversation With Eric Salama of Kantar

CEO Series

A Conversation With Eric Salama of Kantar

Larry Friedman interviews Eric Salama, global CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50.

Eric Salama

Eric Salama

Reinventing Research: An Interview with Dave Sackman

CEO Series

Reinventing Research: An Interview with Dave Sackman

Find out what one of the industry’s leaders view for the future holds in this interview.

Joan Cassidy

Joan Cassidy

Vice President at Lieberman Research Worldwide

Want to Become a Data Scientist? Read This First.

Insights Industry News

Want to Become a Data Scientist? Read This First.

Interested in becoming a data scientist? Learn the basics about this trending field in Kevin Gray’s interview with Jennifer Priestley.

Kevin Gray

Kevin Gray

President at Cannon Gray

SSI Embraces DIY: Interview with Chris Fanning, CEO of SSI

CEO Series

SSI Embraces DIY: Interview with Chris Fanning, CEO of SSI

An in depth interview with Chris Fanning, CEO of SSI, on the future of the insights industry and what lies ahead for the company.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Vital Statistics You Never Learned…Because They’re Never Taught

Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics.

Kevin Gray

Kevin Gray

President at Cannon Gray

How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

CEO Series

How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Causation: The Why Beneath The What

CEO Series

Causation: The Why Beneath The What

Can market research predict what consumers will do next? Find out in this interview with Tyler VanderWeele on causal analysis.

Kevin Gray

Kevin Gray

President at Cannon Gray

CEO Series

Sampling: A Primer

Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.

Kevin Gray

Kevin Gray

President at Cannon Gray

How Lucid CEO Patrick Comer Plans To Transform Insights

CEO Series

How Lucid CEO Patrick Comer Plans To Transform Insights

An interview with Lucid CEO Patrick Comer on their funding, next steps, and the role of automation and analytics in the future of insights.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

How Isobar Is Redefining The Digital Agency/Insights Consultancy Model

An interview with Isoabr co-CEO Jeff Maling on what an integrated digital agency and advnaced research organization looks like.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Walking The Rainbow Bridge To Insights Asgard With OdinText: An Interview with Tom H. C. Anderson

An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

John Kearon Unveils System1 Group

An interview with John Kearon, CEO of BrainJuicer, on their rebranding, what it means for the company, and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Neuroscience and Marketing

An interview with Professor Nicole Lazar on neuroscience and its role in market research.

Kevin Gray

Kevin Gray

President at Cannon Gray

Research Technology (ResTech)

What is Periscope by McKinsey & What Does It Mean For the Future of Market Research?

An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai

We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Text Analytics: A Primer

Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

CEO Series

Interview with Pat LaPointe of MR Investment Fund Growth Calculus

My interview with Pat LaPointe, Managing Partner of Growth Calculus, the growth capital investment and advisory firm.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Remesh, a IIeX Competition Winner, Is Poised To Disrupt Qual Research

Remesh brings qualitative research into the digital age by integrating artificial intelligence with market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Research Automation Comes Of Age With BrainJuicer/ZappiStore Partnership

BrainJuicer has now placed two of their biggest products into ZappiStore. Research Automation has now come of age.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Where Are They Now? Catching Up With IIC2016 EU Winners Dalia Research

Dalia Research won the European IIeX Competition in 2015 for the most innovative startup in Europe in the MR and consumer insights space.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

CEO Series

The Future of Research, By One of its Agents of Change

Joel Rubinson interviews Larry Friedman, the recently retired Chief Research Officer of TNS North America.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Insights Industry News

How To Get A Graduate Job In Market Research

The good news for recent graduates is a career as a market researcher means using many of the skills already learned at university.

Samantha Bond

Samantha Bond

CEO Series

An Investor’s Story – Interview with Alex Gelman, CEO of mTAB

An interview with an investor from outside the market research industry on how he chose his target and the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

How Fetch Rewards Is Going To Disrupt Shopper Insights Forever

Fetch has built a model to empower consumers in the store to make the experience easier.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Client Side Voices at IIeX

CEO Series

Client Side Voices at IIeX

IIeX has strong representation from the client side. Here we present interviews from four strong client-side voices.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Research Technology (ResTech)

Measurement Is Falling Short In A Cross-media World

Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

CEO Series

Macromill: Disrupting MR With The “APPification” Of Research

Macromill is the first large MR firm to embrace the app model of research as an embedded strategic initiative. What are the implications?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Celebrating 15 Years Of Innovation With BrainJuicer: A Talk With John Kearon

An interview with John Kearon on his entrepreneurial journey so far, what BrainJuicer has accomplished, and what the future holds for them.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Patricio Pagani On Why Being A DIVA Leads To Market Research Success

An interview with Patricio Pagani of InfoTools on how the DIVAs have helped the industry become more aware of data visualization.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Qual at Quant Scale: The iModerate Vision For The Future Of Consumer Research

An interview with Jen Drolet, Managing Partner of iModerate on the evolution of virtual qualitative approaches and what the future holds.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

50+ Global Thought Leaders Discuss Innovation In Insights

Five minute interviews with a variety of industry thought leaders from IIeX in Atlanta jam packed with amazing and inspiring thinking.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Talking About NewMR: An Interview With Ray Roynter

Ray Poynter discusses the Festival of NewMR and research in general in this interview with Paul Long.

Paul Long

Paul Long

CEO Series

Is A Glimpz Worth A Thousand Words? We’re About To Find Out…

A profile of Insight Innovation Competion Wave 4 winners SocialGlimpz, and an interview with CEO Parry Bedi.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview with Stacey Symonds, Senior Director of Consumer Insights, Orbitz Worldwide

This interview continues the discussion about Next Generation insights techniques and the future with Stacey Symonds of Orbitz, Worldwide.

Ron Sellers

Ron Sellers

CEO Series

The Transformation Series: Paul McDonald of Google Consumer Surveys

I recently conducted with Paul McDonald of GCS, and all of it deserves the close attention of the marketing insights industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

From the Client Side: Brian Cain, Senior Pharma Market Research Executive

An interview with client-side researcher Brian Cain exploring Next Generation insights techniques and the future of the insights industry.

Ron Sellers

Ron Sellers

CEO Series

From the Client Side: Interview With Bill Tamulonis of Erickson Living

An interview with client-side researcher Bill Tamulonis, Director of Product Development and Market Research at Erickson Living.

Ron Sellers

Ron Sellers

CEO Series

Interview With David Sackman, CEO of LRW

Continuing our series of interviews, today we have an interview with David Sackman, CEO of Lieberman Research Worldwide.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With George Terhanian, CSO of Toluna

A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

From the Client Side: An Interview With Marc Philippe Witham

An interview with client-side researcher Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric.

Ron Sellers

Ron Sellers

CEO Series

Interview With Diane Hessan, CEO of Communispace

A deep interview on transformation in the insights industry with Diane Hessan, CEO of Communispace.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview with Andrew Leary of IpsosSMX

Continuing the series of chatting with industry leaders driving transformation, today we have a discussion with Andrew Leary of IpsosSMX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Andrew Reid of Vision Critical on The Future Of Insights CRM Systems

An interview with Vision Critical President Andrew Reid on their mobile strategy and long term vision.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview with MetrixLab CEO Han De Groot on the RawData Acquisition

Han De Groot, CEO of MetrixLab, talks about their acquisition of RawData and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With Insight Innovation Competition Winner Neil Seeman of RIWI Corporation

An interview with RIWI Corporation CEO Neil Seeman, winners of the Insight Innovation Competition Phase 3 at IIeX in Philadelphia.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

#ARFAM8 : How ESPN is moving the chains upfield with cross-platform measurement

An interview with Glenn Enoch of ESPN on a cross-platform research initiative that measures media consumption across multiple platforms.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

CEO Series

A Brave New World: Thoughts On The Research Now/Vision Critical Partnership

An interview with Kurt Knapton (Research Now) and Scott Miller (Vision Critical) about the partnership and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

ZappiStore Wins The Insight Innovation Competition Phase 2!

An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.

Brian Tarran

Brian Tarran

Editor at Research Live

Research Technology (ResTech)

A Chat With Social Media & Text Analytics Guru Seth Grimes

Seth talks about the state of the industry, the future, and how insights organizations are leveraging technologies for business impact.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

re:Think Sneak Peek: An Interview With J. Walker Smith

Kicking off our comprehensive coverage of re:Think, here is an interview with J. Walker Smith, Executive Chairman at The Futures Company.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Ryan Smith of Qualtrics

CEO Series

Ryan Smith of Qualtrics

An interview with Ryan Smith, CEO of Qualtrics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Hail To The Chief: An Interview With ESOMAR President Dan Foreman

ESOMAR President Dan Foreman on ESOMAR, the future of the research industry, our mobile future, and other topics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Next Gen Research: New Techniques, Neuro Nonsense & The Hidden Persuaders

CEO Series

Next Gen Research: New Techniques, Neuro Nonsense & The Hidden Persuaders

John Kearon on the next generation of research techniques and the missteps and missed opportunities along the way to the future of insights.

Warc null

Warc

CEO Series

An Interview With Tom Anderson On The NGMR Disruptive Innovation Awards

With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Andrew Needham of Face

CEO Series

Interview with Andrew Needham of Face

An in-depth interview on the best practices in MRX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With Ari Popper, CEO of the Coolest Company In The World – SciFutures

An interview with Ari Popper of SciFutures on using science fiction story telling as a path to help brands understand and create the future.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Cool Is For Fools: An Interview With Romi Mahajan

An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

An Angry Market Research Client Speaks

In this interview, Angry_MR_Client delves more deeply into what they think is ailing the industry and what needs to be done about it.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

How VoteIT Is Planning To Reshape Decision Making: An Interview With Jim Longo

And the disruption of the traditional market research continues. The latest example? VoteIt.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview with Vivek Bhaskaran of Survey Analytics

QuestionPro (one of the Survey Analytics family of research products) has acquired PollBob. Here is an interview on why the deal happened.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Lead up to MRMW: Interview with Paul McDonald of Google Consumer Surveys

As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something q...

Renee Murphy

Renee Murphy

Lead up to MRMW: Interview with Alistair Hill of On Device Research

As part of the pre-MRMW interview series, I got to interview Alistair Hill of On Device research. I’m particularly excited about how he will demonstra...

Renee Murphy

Renee Murphy

Waleed Al-Atraqchi of Affinnova

Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Richard Owen of Satmetrix

Regardless of your opinion on NPS, it is definitely a widely used metric and Satmetrix is certainly one of the leaders in that field.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

CEO Series

Interview with Julie Wittes Schlack of Communispace

In this interview we discuss the role of MROCs in MR, other methods being integrated into the community model, and the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

CEO Series: Interview With Janet Kosloff of InCrowd

InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

CEO Series: An Interview With Matt Warta of GutCheck

An interview with Matt Warta, CEO of GutCheck, on the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

An Interview With Kristin Luck of Decipher

Here is another CEO of a company that is shaping the future of MR: Kristin Luck, President of Decipher.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Smart Hiring Pays Big Dividends

Insights Industry News

Smart Hiring Pays Big Dividends

Are Market Research executives really embracing this “New Talent for A New Age”concept?

Cambiar null

Cambiar

Guest blogger at Cambiar

CEO Series

CEO Series: A Discussion with Andrew Reid of Vision Critical

Andrew Reid, Founder and President of Vision Critical, discusses transforming his company and the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With Romi Mahajan, CMO of Metavana

An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

The Science of Sentiment: An Interview with Seth Grimes

An interview with the leading industry analyst covering text analytics, Seth Grimes.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Carrie Robbins on The State of Mobile Market Research

An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Vision Critical, NewMR & Data Privacy: An Interview with Ray Poynter

An interview with Ray Poynter,a bona fide thought leader and change agent in market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Mobile Research Conference Wrap-Up Interview

Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview with Join the Dots on the Future of Market Research

Lenny Murphy shares a recent interview he had with Join the Dots on the state of the industry and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

CEO Series

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

CEO Series

Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu

An interview with John Williamson, CEO of Qualvu, on the company he has built and the vision he has of the future.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview with Vivek Bhaskaran of Survey Analytics

3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! Today I bri...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Matt Kleinschmit of Vision Critical

An interview with Matt Kleinschmit, Senior Vice President at Vision Critical, ahead of the upcoming Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Dr. A.K. Pradeep of NeuroFocus

An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Warren Sukernek of Alterian

With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conduc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead-up to the IIR Technology Driven Market Research Event: Interview with John Dick, CEO of CivicScience

Interview with John Dick of CivicScience about the TDMR, innovation, macrosampling, micropolling, online privacy, and research transformation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s With This Guy? Tom Anderson Interviews Lenny Murphy

Tom Anderson interviewed me as well while I was interviewing him for the IIR TDMR series. He asked some tough questions.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Kevin Lonnie Of KL Communications

Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead up to the IIR TDMR: Interview With Chris Hobson of txteagle

Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Looking at the Consumer Experience

Brand image is all about the consumer experience, and the meaning that people associate with a specific product.

InsightsNow Blogger

InsightsNow Blogger

Guest blogger at InsightsNow