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What are the new ideas, technology, practices, and thinking in market research? How ideas big and small improve insights.

4 Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

Tech and innovation are buzzwords in the market research industry, however there is a need for a more human-centric approach to research to find meaningful insights.

Jessica Long

Overcoming the Barriers to Lean Innovation in the Enterprise

Insights from Lean Customer Development Coach Bob Dorf, Microsoft’s Principal Design Researcher Cindy Alvarez, and Moves the Needle Founder Aaron Eden.

Mike Fishbein

The Buyer Journey: How Insights Buyers Choose Suppliers

Building innovation into the core of your business is a strategic "must do" to be on a client's path-to-purchase.

Laura Livers

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.

Monica Zinchiak

Idea Meritocracy & Its Implications for Market Research

What role does AI and automation have in solving the big "Why" questions for market researchers? Find out how these tools can challenge the status quo with ‚"Idea Meritocracy" and algorithmic decision making.

Kevin Lonnie

The Challenge of Scale: Does Your Business Model Support Growth?

Ready to scale your business? Laura Livers continues her series on implementing innovation in your business with five powerful steps to successful scaling.

Laura Livers

Machine Learning in Market Research

Machine learning is a buzzword in the industry. Brooke Patton explores how its adoption can help market researchers reduce timing and costs, and some of its challenges.

Brooke Patton

Automating My Job

Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. Thinking ahead to this possibility, I decided to try to automate myself out of a job.

Kevin Gray

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Facial coding is a wildly used tool to measure emotions. This blog from Michael Sankey and Ph.D., Ken Roberts examines how effective it is in predicting purchase behavior for ad testing.

Michael Sankey Ph.D. and Ken Roberts

Singing a New but Familiar Tune

How do people make decisions between the familiar and new and surprising? System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada.

Chasson Gracie and Emily Ozer

Insights: innovation