Archive: future of marketing

Hidden in Plain Sight: the Metaphors Leading Marketers Astray

Research Methodologies

Hidden in Plain Sight: the Metaphors Leading Marketers Astray

We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...

Sam Salama

Sam Salama

Associate Director at Basis

Marketing Ecosystems: Uncovering Natural Parallels with Erin Sowell
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Are NFTs the future of brand marketing?
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Fire! Aim! Ready! Are You Putting Your Marketing Tactics before Your Strategy?

Mastering Insights Communications

Fire! Aim! Ready! Are You Putting Your Marketing Tactics before Your Strategy?

Differentiating between strategy and tactics for successful marketing.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

(Re) Humanizing Digital Marketing Post-Pandemic

Focus on APAC

(Re) Humanizing Digital Marketing Post-Pandemic

The loss of the “human touch” in digital marketing – and its future.

Neel Banerjee

Neel Banerjee

CEO at TheEngage

Metaverse: Measurable ROI by Connecting at Scale

Generational Insights

Metaverse: Measurable ROI by Connecting at Scale

The evolution of marketing and the metaverse.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Creating the Most Valuable Moment in Marketing

Creating the Most Valuable Moment in Marketing

Developing tools to help brands increase their marketing value.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

The Influence of Live Streaming on Future Marketing

Research Technology (ResTech)

The Influence of Live Streaming on Future Marketing

The potential of live-streaming for online marketing.

Naomi Cook

Naomi Cook

Freelance Writer at Self-Employed

4 Major Mobile Marketing Trends Shaping the Industry

4 Major Mobile Marketing Trends Shaping the Industry

Four trends for 2022 in mobile marketing and how to succeed in them.

Shannon Flynn

Shannon Flynn

Managing Editor at ReHack

Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence

Customer Experience (CX)

Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence

Market research, customer experience, and advertising, meet Gen Z.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX