Applying neuro tools to consumer research helps marketers predict buyer preferences and measure emotional engagement more accurately.
What emotions used in advertising resonated with consumers during the Super Bowl? Find out in these eye tracking surveys.
A quantitative eye tracking study that proved a part of La Croix’s success is attributed to its ability to stand out on the shelf from other brands.
In a study, Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
The GRIT Report for Q3/Q4 2016 will be published in early January and it is chock full of good stuff. In this wave we covered a variety of topics, some new and some that we track normally.
I’ve argued for some time that neuromarketing is its own worst enemy, over-promising and under-delivering. Thankfully, we’ve seen less hyperbole in the last couple of years. Until this week.
As new technology emerges or older technology becomes more accessible to researchers and brands, pairing eye tracking with these new ways to measure and understand consumer behavior creates an environment where we can even better understand the subconscious of consumers.
Virtual reality presents businesses with an opportunity to study their audience in greater depth than ever before in a cost-effective manner. To learn more, checkout this infographic created by Rutgers University’s Online Master in Business Administration program.