Archive: ethics

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

Research Methodologies

The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?

When does misrepresentation of statistical outcomes turn into fraud?

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

Imagine Turning TikToks Into Insight

Research Methodologies

Imagine Turning TikToks Into Insight

How can researchers turn TikToks into insight?

Jeremy Hollow

Jeremy Hollow

Founder & CEO at Listen + Learn Research

Finding Real Purpose

CEO Series

Finding Real Purpose

Going beyond just how your company makes a profit, and showing consumers what gives your particular brand value.

David Melançon

David Melançon

Managing Principal at the Ito Partnership

California’s Mini GDPR and It What It Means For Market Research

Data Quality, Privacy, and Ethics

California’s Mini GDPR and It What It Means For Market Research

How “California’s Mini GDPR” will impact market research in the US

Adam Dietrich

Adam Dietrich

VP, Global Client Services at EMI Research Solutions

Insights Ethics: Setting Standards That Differentiate Persuasion From Manipulation

Brand Strategy

Insights Ethics: Setting Standards That Differentiate Persuasion From Manipulation

The ARF’s Town Hall discussion on ethics involving government regulation vs. self-regulation, GDPR & implications for US policy, & more

Jeni Lee

Jeni Lee

Chief Growth Officer at in4mation insights

Ethics = Knowing The Difference Between What You Have A Right To Do And What Is Right To Do

Insights Industry News

Ethics = Knowing The Difference Between What You Have A Right To Do And What Is Right To Do

Finn Raben of ESOMAR comments on ethics and privacy in the time of Cambridge Analytica: self-regulation, GDPR, the role of trade orgs, and more

Finn Raben

Finn Raben

Director General at ESOMAR

Help Us Create New Ethics Code For Collecting Consumer Data

Data Quality, Privacy, and Ethics

Help Us Create New Ethics Code For Collecting Consumer Data

Join us for the ARF Town Hall meeting on research ethics on April 26 in NYC

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

When Worlds Collide

CEO Series

When Worlds Collide

Breakdown of the Facebook-Cambridge Analytica controversy & why the MR industry needs a new framework for the use of personal data

Nelson Whipple

Nelson Whipple

The Existential Crisis Facing the Industry… Correction: ALL Industries!

CEO Series

The Existential Crisis Facing the Industry… Correction: ALL Industries!

Discussion on the use of data in research & communications industries.

Jason Burnham

Jason Burnham

Principal, Communications & Design, Innovation Lead at Strativity Group

Can Market Research Protect Humanity in a World of AI?

Research Technology (ResTech)

Can Market Research Protect Humanity in a World of AI?

Explore the ethical adoption of AI in market research.

Matt Celuszak

Matt Celuszak

Brand Strategy

The Panama Papers And Our Industry’s Ethical Compass

The Panama Papers document the dealings of offshore banking and shell corporations undertaken by Mossack Fonseca.

Brian Singh

Brian Singh

Founder & Managing Director at Zinc Tank Inc

Research Methodologies

6 No Nonsense Tips for Mobile Market Research

Here are six tips for using mobile market research from Ray Poynter, Maria Domoslawska and Roddy Knowles.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

CEO Series

Facebook’s Experiment On Emotional Triggers

Potentially raising issues of Privacy, Corporate Social Responsibility, Ethics, and Doing No Harm. How might the backlash impact MR?

Melanie Courtright

Melanie Courtright

Consumer Behavior

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group