A blueprint for successful advertising starting with creative design.
Trump has demonstrated the impressive power of emotion, and it is a lesson marketers would do well to remember.
If you are like me, you have probably avoided the whole question of emotions in your market research career.
I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry.
How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK.