Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior.
Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.
There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.
Here's a take (at a high level) of how GRIT respondents feel about change. There are nuances here that we explore more deeply in the report.
It’s important that the study of motivation occupy a central role in Market Researchers’ study of emotion.
The really big news is not so much how well facial imaging measures emotion, but how many people and how much emotion can be measured.
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
A humorous prank highlights an important turning point in advertising research: the era of emotional measurement has arrived.
As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”.