Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy.
Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses.
Nicole Burford offers tips on how to build an effective digitial strategy in the research space.
Marketers expect to make big investments in technologies to improve mobile marketing effectiveness and consumer-generated content strategies
Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here's why that matters to researchers.
It is important to consider both the strategic and the tactical to get a complete picture of your research.
Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference.
Historically, marketing researchers run projects. We must go beyond the project to the Business Question.
Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant.
Lauren Sozio examines the shift in the publishing paradigm as different actors respond to innovative devices and interactive content.