Find out how AI and automation can help solve the big "Why" questions for with "Idea Meritocracy" and algorithmic decision making.
Why bother with evidence? Because it improves the odds that what we believe is actually true. But not always.
Sankey diagrams are perfect for displaying decision trees
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.
Robert Greene’s "The 33 Strategies of War" could easily have been The 33 Strategies of Marketing or The 33 Strategies of Life.
How food corporations are leveraging psychology to get millennials and shoppers to purchase more at the store.
As an advocate and practitioner of applied neuroscience, I want to address some misunderstandings of what consumer neuroscience is.
This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data.
Here's how to tie knowledge, skills, tools and data together by using core business skills, scientific thinking and common sense.