The challenges & opportunities in understanding unstructured Big Data from video & images
Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers will only pay for info
Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I came away with one v
Reactions to the Salesforce.com acquisition of social media monitoring platform Radian6, and its implications for market research.