Marketing is mutating and the role of the CMO is changing because the customer too is changing.
It is important not to forget how much we can learn from those that aren’t currently purchasers and users, or the “Aren’ts”.
Customers are the reason for ecommerce success. Use the tools that connect our businesses directly to those customers’ insights.
To compete in today’s environment, it is clear that brands need to work harder and represent much more than their product or service.