Insights: customer experience

Customer Experience Predictions for 2018

Look back at the trends driving customer-centricity in 2017 and predictions for what 2018 will hold.

How SkyTeam is Flying High in Terms of Customer Centricity

[Insights That Work - Case Study] InSites Consulting utilized mobile near-field-communication technology to capture real-time response data and upgrade SkyTeam's customer experience.

PIG Is a Great Name for This Strategy

Is the PIG (Pain Is Good) strategy really a smart strategy to follow for customer experience and improving satisfaction?

The Global State of Customer Experience 2017 – A Snapshot

What are the major trends in customer experience? Find out with The 2017 Global State of Customer Experience report.

Solving the Real-World Puzzle of People-Based Marketing

Companies are seeking to create a better customer experience by breaking down marketing silos and shifting to people-based marketing.

The Role of Measurement, Insights, and Loyalty in Customer Experience

Seth Grimes interviews Ipsos Loyalty Senior Vice President Trish Dorsey about her work, customer experience (CX) trends, and futures.

Desperately Seeking Human

How to Turn A Customer Disaster into Customer Delight

Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future

Ethnography: The Gateway Into Customer Experience Research