What role does AI and automation have in solving the big "Why" questions for market researchers? Find out how these tools can challenge the status quo with ‚"Idea Meritocracy" and algorithmic decision making.
When do market researchers research themselves? Find out about Collaborata's new cost-sharing study to answer the question of how to sell corporate researchers.
GreenBook has been working to create an online marketplace for the insights industry. We're now launching the platform in beta and invite you to explore Savio - the marketplace where research buyers and experts connect, transact, and communicate, all within one application.
How do market research buyers decide which suppliers to engage with? This upcoming study from Collaborata on client's "path to purchase" brings insights into the industry.
Delvv.io won the Insight Innovation Competition at IIeX EU 2017. In this follow-up interview, CEO and Co-founder Trevor Wolfe discusses the genesis of the platform, their business focus, and how they intend to change the role of internal teams in early stage ideation.
Many companies love the idea of co-creation, but don't know how to implement it. What’s the one missing element that’s weakening their co-creation efforts?
CrowdMed is another example of the efficacy of several important trends in insight generation: crowdsourcing, prediction markets, gamification, communities and behavioral economics.
The IIEX Health conference took place on the 29th of April at the WHYY center in Philadelphia. Speakers from the pharmaceutical industry, software and research organizations were well represented making it a very fecund forum for ideas.
An often overlooked step in the survey design process is testing. With advances in remote usability testing technology, it is much easier to identify and easure cognitive stress in surveys and improve survey data quality and reliability.
Based on a recent InSites Consulting study among 735 participants of 11 ongoing Consumer Consulting Boards (also known as online research communities), we identified 3 steps to make your consumer collaboration a real success in the long run.
