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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: creativity
Mastering Insights Communications
Effective Brand Creation: Where to Start
Company rebranding and its external branding partners.
Simon Dunn
Creative Director at Keen as Mustard Marketing
Co-Creating Brand Innovations for a Post-Lockdown World
Why creativity is crucial, in a post-COVID-19 world.
Tom Deruyck
Artificial Intelligence and Machine Learning
Transitioning to a Machine-Driven Future in Market Research
The future of humanity and AI in insights.
Geoff Lowe
Executive Director at Infotools
Research Methodologies
Thinking With Our Hands
Using “Design Thinking” to remove the separation between the creative and research process.
Janine Katzberg
Senior Project Manager at Happy Thinking People
Creative Bravery: A Means to Profitable Growth
The call for brands to take creative risks in advertising
Bianca Pryor
Senior Vice President at System1 Research
Brand Strategy
Why Your Next Breakthrough Won’t Happen at Your Desk
Innovation happens when you intentionally step away from your typical workstation and into inspiring places.
Matt Johnson
Brand Strategy
Web Summit Dublin: “So who feels secure in their job?”
Computers are better at rational functions and appear to be able to do intuitive ones with only the “creative” tasks being left for humans.
Stephen Phillips
Focus Groups
“Cool Hand Luke” And The Effects Of Deprivation
What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Artificial Intelligence and Machine Learning
Cannes Innovation: French Taxi’s vs Uber
Stephen Phillips from ZappiStore details his experiences in Cannes at the Festival of Creativity.
Stephen Phillips
Brand Strategy
6 Killer Insights From Digital and Social Data
Marketers need to know that in a digital, social, mobile age, consumers can choose brand messages as much as the brand messages choose them.
Joel Rubinson
President at Rubinson Partners Inc
Research Methodologies
The Risk Aversion Paradox
The times that generate the best opportunity for risk takers become the times that companies are least likely to take risks.
Ellen Woods
CEO Series
Making Market Research Sexy? Yep, & Here Is The Proof!
The coolest benefit of my blogging activities has been the opportunity to meet and talk with some truly extraordinary people in MR.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Consumer Behavior
Keeping The View On The Wider Landscape Of Human Experiences
Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only th...
InsightsNow Blogger
Guest blogger at InsightsNow