MR has come a long way in the past 60 years. One thing that hasn’t changed is the importance of observation and conversation in research.
Google Consumer Surveys provides managers with an easy to use, inexpensive source of consumer feedback to help decision making.
A more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations.
Thanks to continued growth of mobile phones and social networks, we're seeing many new customer feedback options. Will you be ready for it?