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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: conjoint analysis
Focus on APAC
The Role of Discrete-Choice Conjoint Analysis in FMCG
Standardized survey-based concept test In an ever-evolving competitive landscape, new product development (NPD) plays a vital role to maintain a compa...
Ivan Lozano
Insights & Research Manager at Tabcorp
Research Methodologies
Data Visualization for Conjoint Analysis
Visualizations can summarize patterns that are commonly hidden in a simulator
Tim Bock
Conjoint Analysis Drives Sales & Development for Leading Durable Goods Manufacturer
Innovative quantitative survey approach used in Lifetime Products’ product development
Megan Peitz
Insights Industry News
MR Realities: Cutting Through the Clutter
Introducing MR Realities, a series of podcasts focusing on the realities of Market Research.
Kevin Gray
President at Cannon Gray
Data Science
How Big Data Augments Marketing Research
We suggest that Big Data will enhance the reach of the survey research industry, not replace it.
Michael Lieberman
Founder & President at Multivariate Solutions
Research Methodologies
3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis
With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions.
TRC Market
Research Methodologies
How Apple, Samsung and Conjoint Came Together
Lessons to be learnt from conjoint studies used in the Apple-Samsung legal battle.
TRC Market