Archive: concept testing

Behavioral Science

Explore the multifaceted world of behavioral science, from defining value to unraveling the influence of sustainability on our decision-making process...

Customer Experience (CX)

Compare how consumers felt about the brand from their competition.

Unknown product descriptors have an effect on price and appeal.

Research Methodologies

Taking your best ideas from paper to prototype.

Concept testing with McDonald’s.

How a top-10 food and beverage company streamlined concept testing.

Predicting new concept success based on attitudes don’t always work. Crowdfunding ideas to put consumers’ skin in the game is an alternative.

Millennial-friendly insights tool for incorporating customer feedback into the innovation process

Research Technology (ResTech)

In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...

After a whirlwind first day of exciting innovation opportunities, participants at the IIeX NA conference were eager to begin Day 2.

Research Methodologies

In research, too often we’re concerned with whether consumers like or dislike things. But like and dislike are only part of the equation.

Research Technology (ResTech)

Google Consumer Surveys provides managers with an easy to use, inexpensive source of consumer feedback to help decision making.

CEO Series

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...