Archive: business

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

Insights Industry News

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

Doing the Right Research in a Recession

Focus on APAC

Doing the Right Research in a Recession

Much of the world appears to be moving toward or has already arrived in a period of economic contraction. Price inflation, primarily attributed to ene...

Mack Turner

Mack Turner

Owner/Managing Director at Mack Turner Marketing Consulting and Insights

The Power of the Subject Line

Mastering Insights Communications

The Power of the Subject Line

Drafting titles and subject lines that are genuinely engaging.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Playing the Fame Game: Getting PR Right for Market Researchers

Mastering Insights Communications

Playing the Fame Game: Getting PR Right for Market Researchers

Learn how to communicate effectively with the media.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Are Proof of Stake Crypto Coins the Future of the Market?

Executive Insights

Are Proof of Stake Crypto Coins the Future of the Market?

Despite its volatility, cryptocurrency is here to stay.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Cannabis – Just Business?

Executive Insights

Cannabis – Just Business?

The implications of the budding cannabis industry.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

How to Talk to Me: What Clients Really Think of Your Marketing

Mastering Insights Communications

How to Talk to Me: What Clients Really Think of Your Marketing

A discussion of what clients are looking for in agency partners.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Interview with Dan Womack

CEO Series

Interview with Dan Womack

A discussion on career changes and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Environmental Sustainability: Healthcare and Medical Devices

Insights Industry News

Environmental Sustainability: Healthcare and Medical Devices

What impact does medical device production have on the environment?

Antonia Lombardi

Antonia Lombardi

Market Analyst at IDR Medical

Interview with John Dick, Founder and CEO of CivicScience

CEO Series

Interview with John Dick, Founder and CEO of CivicScience

Early stages of a new marketing ecosystem powered by personal data.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why market research deserves a seat at the table

Research Methodologies

Why market research deserves a seat at the table

How do we get market research back around the decision-making table?

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

COVID-19 Post Pandemic Online Sample

Insights Industry News

COVID-19 Post Pandemic Online Sample

Americans are cautiously optimistic about saying farewell to COVID-19.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Where to Next for Asian Brands?

Where to Next for Asian Brands?

The key for Asian brands to unlock global growth.

James Redden

James Redden

Managing Director-Asia Pacific | Research Manager at 2CV Research

Talking the Language of the C-Suite

Talking the Language of the C-Suite

Best KPI to measure and communicate and maximise impact?

Robert Beatus

Robert Beatus

Head of R&D at Nepa

Six Ways Insights Teams Lose Valuable Knowledge

DIY Research

Six Ways Insights Teams Lose Valuable Knowledge

Lost Data is a Universal Business Challenge.

Scott Litman

Scott Litman

at Lucy and KnowledgeHound

Why Would a CFO Take a $10 Survey?

Business-to-Business (B2B) Market Research

Why Would a CFO Take a $10 Survey?

Learn how to collect high-quality responses from senior decision-makers.

Sascha Eder

Sascha Eder

CEO at NewtonX

Why You Should Keep Your Brand KPIs Simple

Research Methodologies

Why You Should Keep Your Brand KPIs Simple

The benefits of using a single metric to measure brand development.

Robert Beatus

Robert Beatus

Head of R&D at Nepa

10 Things We Learned While Building an Agile Research Platform

Research Methodologies

10 Things We Learned While Building an Agile Research Platform

High-growth market research tech startup learned important practices.

Dana Kim

Dana Kim

Founder & CEO, CPTO & Founder at Highlight

The Paradox of Rising CX Investment and Modest Improvements

Gain & Retain®

The Paradox of Rising CX Investment and Modest Improvements

Should digital transformation constitute CX investment?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing

How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing

IBM’s always-on approach anticipates their customers’ evolving needs.

ISA Corp

ISA Corp

GDPR, Covid-19 and Face-to-Face Interviewing

Insights Industry News

GDPR, Covid-19 and Face-to-Face Interviewing

What are the GDPR implications for interviewers moving to video?

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

Landscaping: How to Ensure Your Project Has Focus

Landscaping: How to Ensure Your Project Has Focus

Landscaping is key for the right focus, and action from your project.

Colin Buckingham

Colin Buckingham

CEO of Rainmakers and at Senior Director of Rainmakers

Getting It Right with Zain Raj

Behavioral Science

Getting It Right with Zain Raj

How reducing the number of clients by 90% doubled their revenue.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE

Brand Strategy

Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE

Listening to voice of customer and employee empowered Experian Health.

Experian Health

Experian Health

How to Create a Success Framework for Your Employee Experience

Customer Experience (CX)

How to Create a Success Framework for Your Employee Experience

Success Framework challenges an organization to think about EX.

Stacy Bolger

Stacy Bolger

Vice President, Global Employee Experience at InMoment

Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation

Executive Insights

Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation

Rudly Raphael sits down with Ed Szofer to discuss the benefits, challenges, company culture and CSR, as it relates to managing a global operation.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Doing More With Less: Implementing New Processes

Doing More With Less: Implementing New Processes

The most effective new process implementations involve collaboration with both your technology partner and your internal teams

Shifra Cook

Shifra Cook

CEO and Founder at Particity

Is Your CX Program Relying on Magic?

Gain & Retain®

Is Your CX Program Relying on Magic?

Building a CX program that works.

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Doing More With Less – Identifying Opportunities For Operational Innovation

Insights Industry News

Doing More With Less – Identifying Opportunities For Operational Innovation

Operational innovation frees up researchers and resources to spend time on the things that matter most.

Shifra Cook

Shifra Cook

CEO and Founder at Particity

One Journey, Three Paths: A Tale of Technology Adoption

Competitive Intelligence

One Journey, Three Paths: A Tale of Technology Adoption

Technology adoption is a journey and the vendor selection is simply the prologue.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

How to Define Deliverables

Insights Industry News

How to Define Deliverables

What you should consider in order to create and deliver work that has an immediate and lasting impact on your business.

Colin Buckingham

Colin Buckingham

CEO of Rainmakers and at Senior Director of Rainmakers

Automation vs. Uploading, How to Make an Insights Engine Effortless

Automation vs. Uploading, How to Make an Insights Engine Effortless

“Insights professionals do not have the time to take on the laborious and meticulous effort of tagging and categorizing content” so stop doing it.

Dan Mallin

Dan Mallin

CEO at Lucy

3 Key Factors to Successful AI Implementation in the Workplace

Research Technology (ResTech)

3 Key Factors to Successful AI Implementation in the Workplace

How can companies use AI while maintaining a cohesive company culture? By answering these 3 questions first.

Christa Martin

Christa Martin

CMO at Chief Outsiders

Qualtrics on Market Research in 2020: The Year That Changed Everything

Qualtrics on Market Research in 2020: The Year That Changed Everything

How the lessons learned in 2020 can help you redefine the role of market research in your organization.

Qualtrics CoreXM

Qualtrics CoreXM

2020 Has been Difficult but 2021 is Full of Possibilities

Insights Industry News

2020 Has been Difficult but 2021 is Full of Possibilities

As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.

Eliza Jacobs

Eliza Jacobs

Director, Consumer Insights & Analysis at PBS

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

Research Methodologies

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.

Steve Henke

Steve Henke

How I Applied the Tao of Cooking to Market Research

How I Applied the Tao of Cooking to Market Research

Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.

Elaine Zhang

Elaine Zhang

Market Data Analyst at Red Hat

GreenBook Future List Spotlight: Danielle Todd

GreenBook Future List Spotlight: Danielle Todd

GRIT Future List Honoree, Danielle Todd explains how word selection impacts how we’re seen and the value we bring.

Greenbook

Greenbook

The Issue With Living in a Bubble

Insights Industry News

The Issue With Living in a Bubble

Are we blocking innovation by staying in our safe, little bubbles?

Jon Bostock

Jon Bostock

Co-Founder and CEO at Truman's

Three Ways to Reinvent Your Agency’s Future – By Leveraging the Past

Three Ways to Reinvent Your Agency’s Future – By Leveraging the Past

How you can operationalize antecedents into your strategic planning to reinvent and remarket your organization.

Susan Casserly

Susan Casserly

Principal at Griffin + Skeggs Collaborative

Recovery Through Optimism

Recovery Through Optimism

How consumer and business morale can help build economic recovery in Asia.

Piers Lee

Piers Lee

Director at BVA BDRC Asia

COVID-19 Insights Leaders Roundtable: Edition 18

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 18

What the insights industry might look like in the months ahead.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Leadership Shifts During the Pandemic

Leadership Shifts During the Pandemic

Has the pandemic brought teams closer together? Takeaways that will make you a better, more fulfilled leader.

Rachel Dreyfus

Rachel Dreyfus

Content Marketing: The Essential Business Development Tool for the MR Industry

Content Marketing: The Essential Business Development Tool for the MR Industry

Content inspiration for Market Researchers plus the 10 most popular methods for sharing it.

Steve Henke

Steve Henke

COVID-19 Insights Leaders Roundtable: Edition 17

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 17

Where the future whitespace may be for insights buyers and suppliers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

COVID-19: People-First Leadership

COVID-19: People-First Leadership

Keeping what matters most, people, at the forefront.

Michael McCrary

Michael McCrary

How COVID-19 is Impacting Consumer Spending

Insights Industry News

How COVID-19 is Impacting Consumer Spending

The economic impact of COVID-19.

Catherine Gutierrez

Catherine Gutierrez

VP of Marketing at MFour

Your 2 Step Recipe to Creating an ROI Partnership

Brand Strategy

Your 2 Step Recipe to Creating an ROI Partnership

Simon Chadwick & Andrew Cannon on “ROI Partnerships”.

Simon Chadwick

Simon Chadwick

How to Live Up to the Modern Purpose of the Corporation

Research Methodologies

How to Live Up to the Modern Purpose of the Corporation

Aligning corporations with the community through CSR.

Jim Chastain

Jim Chastain

Founding Partners at Reality Check

The 2019 GRIT ‘Top 50 Most Innovative Suppliers’ List

The 2019 GRIT ‘Top 50 Most Innovative Suppliers’ List

The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

White Rabbit Trends

Research Methodologies

White Rabbit Trends

Jason Partridge shares tips on how to keep your head above water and still make the most of consumer-led trends.

Jason Partridge

Jason Partridge

President at MotivIndex Inc.

Creating a Culture of Innovation Through L&D

Research Methodologies

Creating a Culture of Innovation Through L&D

Amanda Hurlbutt details the importance of L&D programs to extend your teams abilities and to keep improving.

Amanda Hurlbutt

Amanda Hurlbutt

at Findcourses.co.uk

GRIT Business & Innovation Sneak Peek: The Business Outlook for Market Research

GRIT Business & Innovation Sneak Peek: The Business Outlook for Market Research

An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.

Nelson Whipple

Nelson Whipple

How AI is Completely Transforming Knowledge Management for Businesses

Insights Industry News

How AI is Completely Transforming Knowledge Management for Businesses

How AI systems are evolving to solve issues related to enterprise search.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

New Client-Agency Models for the Age of AI

CEO Series

New Client-Agency Models for the Age of AI

Software developments are drastically changing MR’s business models. A number of possible paths forward exist.

Mike Stevens

Mike Stevens

How Big Data and AI Are Driving Business Innovation

CEO Series

How Big Data and AI Are Driving Business Innovation

Big data and AI have been integrated into many business applications, including some in MR

Ralf Llanasas

Ralf Llanasas

Breaking Down the Barrier Between Market Research & Data Science

Insights Industry News

Breaking Down the Barrier Between Market Research & Data Science

Combining insights from market research and data science can lead to deeper understanding of marketing issues

Brooke Patton

Brooke Patton

Marketing & Content Specialist at GutCheck

The Shaky Business Case of Insights

Insights Industry News

The Shaky Business Case of Insights

How to make the business case for insights as a value add

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

The One Question Every Market Researcher Should Ask

Insights Industry News

The One Question Every Market Researcher Should Ask

Researchers can provide actionable outcomes for clients by looking at its use.

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

Growing the Industry by Funding More Research

Insights Industry News

Growing the Industry by Funding More Research

Learn about two insights projects currently offered on Collaborata, the market-research marketplace.

Peter Zollo

Peter Zollo

The IIeX Nonconscious Forum 2016: Politics, Emotion, and Technology

The IIeX Nonconscious Forum event was a 2-day exploration of implicit measures and behavioral economics in the Consumer Neuroscience space.

Ken Raj

Ken Raj

Senior Manager - Client Neuroscience Services at Merchant Mechanics Inc

Market Research Careers and Education

Insights Industry News

Market Research Careers and Education

In an ever changing workforce environment – how have associations changed their offerings for a younger generation of researchers?

Monica Zinchiak

Monica Zinchiak

Hard Hat Stats: Some Common and Uncommon Sense (Part 3)

Insights Industry News

Hard Hat Stats: Some Common and Uncommon Sense (Part 3)

Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician.

Kevin Gray

Kevin Gray

President at Cannon Gray

Hard Hat Stats: Some Common and Uncommon Sense (Part 2)

Insights Industry News

Hard Hat Stats: Some Common and Uncommon Sense (Part 2)

Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician.

Kevin Gray

Kevin Gray

President at Cannon Gray

Hard Hat Stats: Some Common and Uncommon Sense (Part 1)

Insights Industry News

Hard Hat Stats: Some Common and Uncommon Sense (Part 1)

Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician.

Kevin Gray

Kevin Gray

President at Cannon Gray

20 Marketing & Sales Guidelines for The Marketing Research Industry

Insights Industry News

20 Marketing & Sales Guidelines for The Marketing Research Industry

Many CEOs in our industry are researchers – not sales people – uncomfortable with the concept of a marketing and sales initiative.

Steve Henke

Steve Henke

Insights Industry News

‘Tis the Season: What’s Your Holiday Gift Strategy?

A study by the Advertising Specialty Institute found that only 62% of businesses surveyed planned to give gifts to employees and clients.

Jonathan Price

Jonathan Price

Insights Industry News

The Qual Hackathon – A Chance To Co-Create Cutting Edge Qualitative Solutions

An all day, interactive, co-creation session where participants will be challenged to create new solutions to real business problems.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

#IIeX: Insight Innovation Challenge: A Rapid-Fire Series of Solutions for MR Clients

Each vendor had only 5 minutes to present. It was a rapid-fire series of great ideas. Following are summaries of each of the presentations.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Mastering The Art Of The Professional Self

Research Technology (ResTech)

Mastering The Art Of The Professional Self

With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than eve...

Samantha Bond

Samantha Bond

Lead up to MRMW: Interview with Scott Stein of QuestBack

Renee Murphy interviews Scott Stein of Questback in our lead up to MRMW in Cincinnati July 18-19.

Renee Murphy

Renee Murphy

Insights Industry News

The Insights Supplier- Part 2: Organizing for Success

Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.

Tony Cosentino

Tony Cosentino

Insights Industry News

The Insights Supplier- Part 1: Choosing a Direction

Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.

Tony Cosentino

Tony Cosentino

Smart Hiring Pays Big Dividends

Insights Industry News

Smart Hiring Pays Big Dividends

Are Market Research executives really embracing this “New Talent for A New Age”concept?

Cambiar null

Cambiar

Guest blogger at Cambiar

Insights Industry News

If You Can’t Get This Right, What Else Will You Screw Up?

The details matter. Getting my name or my company name wrong suggests you either aren’t really paying attention, or you just don’t care.

Ron Sellers

Ron Sellers

The Birth Of A New ARF Forum: An Interview With David Rabjohns

CEO Series

The Birth Of A New ARF Forum: An Interview With David Rabjohns

Utilizing research as a business tool.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Consumer Behavior

Moments of Truth Cartoon – EenieMeenieMineyMo: Bring Objective Intelligence to the Marketing Process

As most marketers can attest to, campaign, positioning and messaging development all rely heavily on “process.” While process is important, how much d...

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

Moments of Truth Cartoon: Homework…Bridging the Information Gap for Marketers

The inspiration for this cartoon is the Hindenburg, an archetype loaded with calamitous inevitability. The marketing team portrayed here is ready to l...

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

An Era of Unparalleled Creativity In Research

Research Technology (ResTech)

An Era of Unparalleled Creativity In Research

This is just the start of an incredibly creative era in research and that our best years are ahead of us – thanks to the plethora of new methodologies...

Cambiar null

Cambiar

Guest blogger at Cambiar

Wanted: Management Consultants, Polymaths and Specialists

CEO Series

Wanted: Management Consultants, Polymaths and Specialists

The future of client market research departments lies with management consultants, polymaths* and specialists. Management consultants will lead client...

Cambiar null

Cambiar

Guest blogger at Cambiar

Insights Industry News

Talent Drives Innovation

Talent is a combination of experience, natural ability, personality, intelligence, and initiative.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Hearing the Voice Of The Customer: A CEO Love Story

This CEO is an experienced, savvy businessman. He’s smart enough to know that a customer’s superlative experience with an organization goes a long way...

Ron Sellers

Ron Sellers

Insights Industry News

The Partnership Between Research Buyer And Vendor

From our experience as sample vendors, there have been times when price has been negotiated to fit a budget without fully understanding the specs, lea...

Sean Case

Sean Case

Insights Industry News

When It Comes To Quality, We Are The French

Why does McDonald’s keep opening new restaurants in France? Because French people keep eating at McDonald’s! Yet, McDonald’s is seen as the villain. T...

Ron Sellers

Ron Sellers

Brand Strategy

Lessons Fron The Great Recession of 2009

My parents were products of the Great Depression and they always taught me to “plan for the worst and hope for the best”, which in my personal and pro...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook