Archive: business leadership

Future List Honorees

Editor’s Note: The following interview features a Greenbook Future List honoree, Robyn Rouse. The Greenbook Future List recognizes leadership, profess...

The importance of human creativity in market research and insights.

Insights Industry News

Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.

Future List Honorees

An interview with 2022 Future List honoree Josipa Majic (Tacit).

Future List Honorees

An interview with 2022 Future List honoree Salam Beasan (Similarweb).

Future List Honorees

An interview with 2022 Future List honoree Mark Resnick (Zappi).

Future List Honorees

An interview with 2022 Future List honoree Laura Jett (Google).

Future List Honorees

An interview with 2022 Future List honoree Dana Kim (Highlight).

Future List Honorees

An interview with 2022 Future List honoree Rob Turnbull (Twitter).

Gain & Retain®

The challenges of measuring CMO success during their tenure.

Focus on APAC

Improving B2B relationships in the post-Covid world.

Future List Honorees

An interview with 2022 Future List honoree Melina Palmer (The Brainy Business).

Future List Honorees

An interview with 2022 Future List honoree Rogayeh Tabrizi (Theory+Practice).

Future List Honorees

An interview with 2022 Future List honoree Jessica Wong (Paramount).

CEO Series

Discussing the key themes & trends of IIEX North America 2022.

Future List Honorees

An interview with 2022 Future List honoree Gareth Bowden (FlexMR).

Future List Honorees

An interview with 2022 Future List honoree Hannah Kirk (Blue Yonder Research).

Future List Honorees

An interview with 2022 Future List honoree Gracie McKinstry-Smith (Target).

Future List Honorees

An interview with 2022 Future List honoree Timothy J. Cornelius (QuestionPro).

Executive Insights

Interview with Ivana Taylor, a small business and marketing expert.

Generational Insights

Connecting market research to what we listen to: music, podcasts, etc.

Future List Honorees

An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).

Future List Honorees

An interview with 2022 Future List honoree Sumit Aneja (Voxco).

Insights Industry News

GreenBook’s market research podcast recommendations.

Future List Honorees

An interview with 2022 Future List honoree Giovanna Fortuna (Big Sofa).

Future List Honorees

An interview with 2022 Future List honoree Katherine Duong (Target).

Future List Honorees

An interview with 2022 Future List honoree Sascha Eder (NewtonX).

Future List Honorees

An interview with 2022 Future List honoree Adam Colasanto (Vizit).

Knowledge Management

How insights managers can build a culture of knowledge engagement.

Future List Honorees

An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg).

Executive Insights

Sitting down with VP of Consumer Insights & Business Strategy at BET.

Customer Experience (CX)

Industry leaders’ MR predictions for the new year.

Industry leaders’ predictions for 2022: growth, tech, and talent.

Mastering Insights Communications

Company rebranding and its external branding partners.

CEO Series

A discussion on career changes and the future of market research.

Focus on APAC

Deciphering growth opportunities can be used to drive innovation.

Customer Experience (CX)

Success Framework challenges an organization to think about EX.

Consumer Behavior

GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.

GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master.

GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.

Healthcare, Medical, and Pharma Market Research

Lisa Courtade’s definition of success for the insights organization is ‘impact’.

10 tips for effective martech adoption.

The data behind Imposter Syndrome and tips for coping if you are one of the 53% young, high-achieving, female professionals currently suffering from i...

Gain & Retain®

Building a CX program that works.

GRIT Future List honoree, Laarni Paras shares how she pays it forward.

CEO Series

How Ambika started her consultancy the year the world collapsed.

CEO Series

“Culture and team are everything.” Adriana shares advice for new entrepreneurs and why her community platform is the future of research.

Competitive Intelligence

Americans resoundingly want a hybrid work model – and 40% will consider leaving their job if asked to return to offices full time.

GRIT Future List honoree, Andrés Carriles explains why good leaders don’t have comfort zones.

Insights Industry News

Operational innovation frees up researchers and resources to spend time on the things that matter most.

CEO Series

Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.

Competitive Intelligence

Technology adoption is a journey and the vendor selection is simply the prologue.

CEO Series

Step aside, Emily in Paris. Nikki Lavoie talks to Lenny Murphy about how she went from research consulting agencies in New Hampshire to founding MindS...

The top 8 skills your market research team needs to succeed, with recommended learning resources.

GRIT Future List honoree, Mary Eapen shares how she overcame self-doubt and why fostering a culture of continuous learning within a team is a must for...

Inclusive Insights

Maya Kantak tells us one of the most critical factors to maximizing one’s potential as a researcher.

Research Technology (ResTech)

How can companies use AI while maintaining a cohesive company culture? By answering these 3 questions first.

Insights and market research leaders share their predictions for what to expect in 2021.

Getting to know GRIT Future List honoree, Hannah Marcus, and her advice for overcoming imposter syndrome.

I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field o...

Brand Strategy

See how 5 Insights companies combined forces to drive greater insights.

Artificial Intelligence and Machine Learning

The latest edition of the GRIT Report is here, featuring the latest GRIT ‘Top 50 Most Innovative Companies’ list.

Research Methodologies

Amanda Hurlbutt details the importance of L&D programs to extend your teams abilities and to keep improving.

CEO Series

As companies transform themselves, Insights depts. can play a critical role in breaking down the silos that exist.

CEO Series

Larry Friedman interviews Eric Salama, global CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50.

Insights Industry News

How insights departments could be better organized to meet changing needs of stakeholder groups through new organizational model

Insights Industry News

How insights departments could be better organized to meet changing needs of stakeholder groups through new organizational model

Insights Industry News

How companies’ work styles and cultures must evolve to stay innovative

CEO Series

Find out what one of the industry’s leaders view for the future holds in this interview.

Insights Industry News

Learn how small research agencies can compete with market research “global giants”.

Insights Industry News

Ready to scale your business? Learn five powerful steps to successful scaling.

Insights Industry News

Growth Calculus is looking at our industry with a focus on traditional measures of growth, service, product, profitability and potential.

Insights Industry News

Three actions MR firms can take to enhance their success and maximize the probability of their survival through today’s market disruption.

Insights Industry News

Talent shortage? Could very well happen if the way in which we hire and train the people doesn’t keep pace with change.

Research Technology (ResTech)

In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...

Insights Industry News

Brand growth is about more than just acquisition. Increaing loyalty among all your users also matters.

Insights Industry News

Lessons learned from the unexpected business failure of retail bakery chain Crumbs, and how to avoid a similar fate.

Insights Industry News

Here’s my take: we don’t really understand the importance of being not just efficient but being effective.

To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.

The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.

Research Technology (ResTech)

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...

Consumer Behavior

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

Customer Experience (CX)

Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.

Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...

Customer Experience (CX)

Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy

To help you optimize the ROI of re:Think, focus on what you are looking to gain out of this investment.

CEO Series

The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will becom...

The Research Liberation Front (RLF) announces that it is accepting nominations for the 2013 Ginny Valentine Badge of Courage awards.

CEO Series

What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.

It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its memb...

Advertising Research Foundation Announces President & CEO Bob Barocci’s Retirement. His successor will have quite a few challenges to contend with.

Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...

Renee Murphy interviews Scott Stein of Questback in our lead up to MRMW in Cincinnati July 18-19.

Insights Industry News

I’m happy to see that experienced researchers are enthusiastically embracing the opportunities that exist today.

Insights Industry News

if we aspire to being business partners, what consultancy skills do MR folk need in future?

We need to think differently about what we are trying to achieve in marketing research, what the problems are we are trying to solve and how to do it....

Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their imp...

CEO Series

TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topi...

Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...

I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-at...

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...

How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK.

Insights Industry News

Are Market Research executives really embracing this “New Talent for A New Age”concept?

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

The inspiration for this cartoon is the Hindenburg, an archetype loaded with calamitous inevitability. The marketing team portrayed here is ready to l...

Competitive Intelligence

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe...

Earlier this month it was announced that Steven H. Cohen, Co-founder & Partner of In4mation Insights (www.in4ins.com) had been named the recipient of ...

I have the good fortune of being able to attend the AMA Research & Strategy Summit this week. I’ll admit it – I’m an AMA conference rookie so the oppo...

Brand Strategy

A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...

DIY Research

An article in the July 2011 issue of Research Live got me thinking about how much industry structures in MR could change in the coming years.

Insights Industry News

Simon Chadwick of Cambiar shares five things you can do to demonstrate that you “get the business” of your client.

Competitive Intelligence

In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...

CEO Series

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Research Technology (ResTech)

I just talked to Vivek Bhaskaran, the Founder and CEO of SurveySwipe and he is offering his mobile community platform for free for the first 3 months ...

Insights Industry News

Fundamental insights are vitally important, but they don’t have to be complicated.

Growing Your Insights Business

It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...

Insights Industry News

To what extent do we market research professionals really understand the realities of those making the decisions?

All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being margina...

Insights Industry News

Enjoy this new contribution to the debate from Nick Palmer of Hall & Partners | Open Mind; I know it will make you think.

Why do so many organizations ask broadly general questions and then try to turn them into specifics? As researchers, aren’t we better than that?

Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will...

Insights Industry News

I’ve seen a lot of discussion on various boards and blogs about making surveys more fascinating for respondents, in order to encourage higher response...

Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...

Research Technology (ResTech)

Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...

Insights Industry News

Meet eCGlobalPanel, an example of a company that has built a culture that is designed solely to facilitate creative innovation.

Brand Strategy

QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Ber...

Research Technology (ResTech)

If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...

The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 ...

CEO Series

3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! Today I bri...

I’m thrilled to announce the launch of our “sister site”: New Qualitative Research! This year is going to see the launch of several content-driven and...

A lot has been written and debated about the Microsoft and Nokia alliance and that will continue for a while. It is still not clear who’s the stronger...

Insights Industry News

Bill Guerin of Cambiar ponders the irony of the cobbler’s shoeless children and some apparent contradictions with market research firms.

Research Technology (ResTech)

by Beth Rounds, Partner at Cambiar Last week Leonard Murphy posted on the scope of the issue and potential implication of DIY (Do-It-Yourself) technol...

CEO Series

The future of client market research departments lies with management consultants, polymaths* and specialists. Management consultants will lead client...

Research Technology (ResTech)

by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...

Research Technology (ResTech)

This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...

by Robert Moran, Strategy One Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning. The 2009 dat...

The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...

Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...

So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...

Research Technology (ResTech)

Jeff Henning referenced the David Bowie song “Changes” in his recent post re-capping the AMAMRC, and nothing could have been more appropriate: Ch-ch-c...

CEO Series

If you are a fan of Seth Godin, you will definitely like his latest book, Linchpin.  The premise of the book is that we live and work in a hyper…

Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has im...

Research Technology (ResTech)

It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the act...

CEO Series

In the market research field we don’t often look beyond our external key stakeholders to understand why people behave the way they behave. For example...

In 2003, The GreenBook began collaborating with select industry partners to produce the annual GreenBook Research Industry Trends (GRIT) report. Initi...

An exciting new type of event is being created, a Festival of NewMR, celebrating all of the new trends and changes in market research, and doing it in...

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household produ...

Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good F...

Insights Industry News

Talent is a combination of experience, natural ability, personality, intelligence, and initiative.

Social media and the rise of easy access to dissemination channels for Influencers really is having a profound impact on most every aspect of our live...

The last week has seen some really interesting developments on multiple fronts that could have long term impact on the direction of MR. The pace of te...

Research Methodologies

Insight should be seen as a process, a way of working and thinking rather than merely an object that can be picked up and counted.

Insights Industry News

John Ellett has written a great article on Texas CEO magazine about qualities that make up leadership in the marketing function. Too often, in the MR ...

Robert Moran at the Future of Insights blog continues to sound the clarion call on the evolution of global MR.