What can Market Researchers learn from Business Intelligence to gain more share of mind and market?
Insights are being repositioned, with potentially wide ranging consequences. Here's my take.
The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), we have submitted a p
Wrapping up my "newsmaker" interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and