A survey exploring how changes in the marketing landscape have had significant impacts on the relationship between advertising agencies and client-side marketers.
Given the need to do more with less and to create brilliant insight from so many disparate sources of data, clients can empower their agency partners to help draw out connections and deeper truths. This can be done quite simply by setting a greater culture of sharing.
Why do marketers sometimes complain about the market research they get? I’ve often heard comments during presentations such as “We already knew that” or “This can’t be right” or “Why can’t you answer the questions I have?” Here's why that happens.
In the end, knowing what you want out of any given marketing endeavor – but perhaps it is especially important in the market research realm. Planning out the questions you want to ask – and the answers you want to uncover is the first step towards success.
I'm in the middle of a Linked-In debate on whether we as researchers are neglecting our methodolgical rigour at our peril, and opening ourselves to attack from all angles - the good, the bad and the plain charlatan, all of whom have wares to sell. Here's my take...
