[Insights That Work - Case Study] BuzzBack utilized engaging and interactive techniques via a concept exploratory study and in-home use test to ensure Ricola's new product’s success in market.
Correspondence analysis can be used to visualize a complex table of results as a much simpler chart. This post describes how correspondence analysis works and how to interpret the results.
Brand maps show which brands compete with which other brands, but can be difficult to understand. Tim Bock shares an alternative output to brand maps, the moonplot.
People have a tendency to answer questions in a way that allows for a more positive self-reflection. Here’s a method to measure this Social Desirability without the 'self-selection' error.
If social media were a solar system, what would it look like? Michael Lieberman uses Network Analysis to create a visualization of the relationships between social media platforms, as an example of how it can make sense of megadatasets.
A heatmap, which replaces the numbers with colors or shades proportional to the numbers in the cell, is a lot easier than a table for our brains to digest.
Are facts or emotions the best tool in brand messaging? Big Ideas author Lee Carter argues that emotions are essential in messaging to connect with and win over consumers.
