MR professionals are getting more sophisticated in how they apply data. But, one area that has lagged behind is how the data is collected.
The Synergist won’t settle for a seat at the table; he/she will be sitting at the head of the table.
Permission-based tracking of people’s online activities, mobile behaviors and geo-locations enable a new level of analysis and understanding
How long will it be before sampling methods allow us to easily match behavioral data with attitudinal data?