How food corporations are leveraging psychology to get millennials and shoppers to purchase more at the store.
If big data isn’t the key to understanding what our customers’ want then why don’t we just ask them?
The new map of human behavior is evidence-based. The insights into human behavior it relies on are based on sound, repeatable experiments.
Whether you buy into it or not, Dan Airely’s term “Predictably Irrational”, is a great descriptor of human behavior in its native form.
A roadmap for the revolution: a common vision which channels the urgency and momentum of change. What is this common vision? Behavior.