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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Business-to-Business (B2B) Market Research
Business to business (B2B) market research studies the needs, preferences, and behaviors of companies as customers. It informs strategies and decisions when selling products or services to other businesses.
Focus on LATAM
Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador
Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...
Latest
The Prompt
How to Employ Generative AI Deliberately, for Better B2B Research Results
Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...
Sascha Eder
CEO at NewtonX
Gain & Retain®
One Final Time – NPS is Not a Lead Indicator of Growth!
2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1 I find it astonishing that businesses implement NPS programs with ...
Ken Roberts
Chief Innovation Officer at Forethought
B2B Research And Development During The Covid Era
One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...
Claudia Jeffrey
Content Strategist at Crowd Writer
Insights Industry News
Why Diversity Matters in B2B Marketing
Learn how a diverse marketing strategy can benefit your business.
Jenna Bunnell
Senior Manager, Content Marketing at Dialpad
Focus on APAC
Strengthening B2B Relationships through Engagement
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
Future List Honorees
GreenBook 2022 Future List Spotlight: Sascha Eder
An interview with 2022 Future List honoree Sascha Eder (NewtonX).
Greenbook Content
Business-to-Business (B2B) Market Research
Is Money the Best Reward for B2B Respondents?
Incentivize B2B survey respondents without sacrificing data quality.
Martin Cawley
Associate Director at Sample Answers Ltd
Research Methodologies
The Seven Most Common Mistakes in B2B Research
Are your B2B market research methodologies up to date?
Sascha Eder
CEO at NewtonX
Business-to-Business (B2B) Market Research
Why Would a CFO Take a $10 Survey?
Learn how to collect high-quality responses from senior decision-makers.
Sascha Eder
CEO at NewtonX
Insights Industry News
The Growing Disconnect Inside Market Research
Clients need dynamic, direct access to their own data.
John Bird
Executive Vice President at Infotools
CEO Series
NewtonX’s Sascha Eder On Using AI For Custom Recruiting
Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
Doing More For Less: Are You Looking For a Partner or a Supplier?
For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.
Shifra Cook
CEO and Founder at Particity
Research Methodologies
Using Design as a Process (Part 2)
How you can use a design process to improve your services, products, or brand and provide more value to clients.
Emma Galvin
Creative Designer at Northstar Research
Business-to-Business (B2B) Market Research
Why B2B Branding Research Is Essential
Why firms need to monitor and evaluate the roles of sales and advertising on retention.
Carly Fink
Principal, Head of Strategy & Research at Provoke Insights
Research Methodologies
Making the Most Out of Your Marketing in a Recession
“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”
Adam Warner
Marketing and Communications Consultant
Business-to-Business (B2B) Market Research
Want it Faster, Cheaper, Better? Then You’d Better Sign Up to Prescriptive Analytics
Using Prescriptive Analytics to navigate the data-filled world.
Ray Poynter
Managing Director at The Future Place
Advertising and Marketing Research
5 Email Marketing Tips for Dummies (And Marketing Pros)
Your guide to creating successful marketing emails.
Colleen Kennedy
Director of Marketing at GreenBook
Research Methodologies
Look Beyond Product for Drivers of B2B Satisfaction and Value
The nuances of customer value in a B2B setting are explored and explained in a framework.
Joe Radwich
Vice President & Partner at Isurus Market Research & Consulting
CEO Series
Predictive Analytics and Modeling Increase Your Odds of Winning
Bringing a predictable outcome to big decisions
Lynnette Leathers
CEO at Mindspot Research
Business-to-Business (B2B) Market Research
Growing the Industry by Funding More Research
Introducing four projects currently funding via Collaborata’s MR marketplace
Jimmy Zollo
Co-Founder & CEO at Collaborata
Insights Industry News
Boosting Employee Retention with Predictive Analytics
Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.
Michael Lieberman
Founder & President at Multivariate Solutions
Insights Industry News
Putting Heart Into Your Business: Engaging Customers on a Deeper, More Emotional Level
The brand building benefits of approaching B2B with more emotional appeal
Kate Dennis
Founder & Head of Insights at Open Door Insights
How Quality, Human Answers Are Powering Transformative Brand Tracking Intelligence
Lucid and Morning Consult partnered to create a robust and agile brand reputation measurement tool
Jordan Von
Senior Manager, Communication and Engagement at Lucid
CEO Series
Market-Research Crowdfunding Startup Collaborata “Blasts Out of Beta”
Collaborata, a new B:B online marketplace that brings buyers and sellers together to crowdfund research projects, is moving out of beta.
Jimmy Zollo
Co-Founder & CEO at Collaborata
Insights Industry News
To Become A Great Market Researcher Start In B2B!
Young people seeking to embark on a successful market research career should put B2B firmly in their consideration set. Here’s why.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Technology (ResTech)
New tools and how to use them: The SmartPen
The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive.
Susan Abbott
This Week’s Quick Summary Of My Take On The “Best Of The Web”
Lenny Murphy catches up with what’s been happening while he was away.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Prompt
How to Employ Generative AI Deliberately, for Better B2B Research Results
Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...
Sascha Eder
CEO at NewtonX
Gain & Retain®
One Final Time – NPS is Not a Lead Indicator of Growth!
2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1 I find it astonishing that businesses implement NPS programs with ...
Ken Roberts
Chief Innovation Officer at Forethought
B2B Research And Development During The Covid Era
One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the rese...
Claudia Jeffrey
Content Strategist at Crowd Writer
Insights Industry News
Why Diversity Matters in B2B Marketing
Learn how a diverse marketing strategy can benefit your business.
Jenna Bunnell
Senior Manager, Content Marketing at Dialpad
Focus on APAC
Strengthening B2B Relationships through Engagement
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
Future List Honorees
GreenBook 2022 Future List Spotlight: Sascha Eder
An interview with 2022 Future List honoree Sascha Eder (NewtonX).
Greenbook Content
Business-to-Business (B2B) Market Research
Is Money the Best Reward for B2B Respondents?
Incentivize B2B survey respondents without sacrificing data quality.
Martin Cawley
Associate Director at Sample Answers Ltd
Research Methodologies
The Seven Most Common Mistakes in B2B Research
Are your B2B market research methodologies up to date?
Sascha Eder
CEO at NewtonX
Business-to-Business (B2B) Market Research
Why Would a CFO Take a $10 Survey?
Learn how to collect high-quality responses from senior decision-makers.
Sascha Eder
CEO at NewtonX
Insights Industry News
The Growing Disconnect Inside Market Research
Clients need dynamic, direct access to their own data.
John Bird
Executive Vice President at Infotools
CEO Series
NewtonX’s Sascha Eder On Using AI For Custom Recruiting
Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights Industry News
Doing More For Less: Are You Looking For a Partner or a Supplier?
For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.
Shifra Cook
CEO and Founder at Particity
Research Methodologies
Using Design as a Process (Part 2)
How you can use a design process to improve your services, products, or brand and provide more value to clients.
Emma Galvin
Creative Designer at Northstar Research
Business-to-Business (B2B) Market Research
Why B2B Branding Research Is Essential
Why firms need to monitor and evaluate the roles of sales and advertising on retention.
Carly Fink
Principal, Head of Strategy & Research at Provoke Insights
Research Methodologies
Making the Most Out of Your Marketing in a Recession
“You can make a big impact without a huge financial outlay…The secret to being effective is in preparation.”
Adam Warner
Marketing and Communications Consultant
Business-to-Business (B2B) Market Research
Want it Faster, Cheaper, Better? Then You’d Better Sign Up to Prescriptive Analytics
Using Prescriptive Analytics to navigate the data-filled world.
Ray Poynter
Managing Director at The Future Place
Advertising and Marketing Research
5 Email Marketing Tips for Dummies (And Marketing Pros)
Your guide to creating successful marketing emails.
Colleen Kennedy
Director of Marketing at GreenBook
Research Methodologies
Look Beyond Product for Drivers of B2B Satisfaction and Value
The nuances of customer value in a B2B setting are explored and explained in a framework.
Joe Radwich
Vice President & Partner at Isurus Market Research & Consulting
CEO Series
Predictive Analytics and Modeling Increase Your Odds of Winning
Bringing a predictable outcome to big decisions
Lynnette Leathers
CEO at Mindspot Research
Business-to-Business (B2B) Market Research
Growing the Industry by Funding More Research
Introducing four projects currently funding via Collaborata’s MR marketplace
Jimmy Zollo
Co-Founder & CEO at Collaborata
Insights Industry News
Boosting Employee Retention with Predictive Analytics
Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.
Michael Lieberman
Founder & President at Multivariate Solutions
Insights Industry News
Putting Heart Into Your Business: Engaging Customers on a Deeper, More Emotional Level
The brand building benefits of approaching B2B with more emotional appeal
Kate Dennis
Founder & Head of Insights at Open Door Insights
How Quality, Human Answers Are Powering Transformative Brand Tracking Intelligence
Lucid and Morning Consult partnered to create a robust and agile brand reputation measurement tool
Jordan Von
Senior Manager, Communication and Engagement at Lucid
CEO Series
Market-Research Crowdfunding Startup Collaborata “Blasts Out of Beta”
Collaborata, a new B:B online marketplace that brings buyers and sellers together to crowdfund research projects, is moving out of beta.
Jimmy Zollo
Co-Founder & CEO at Collaborata
Insights Industry News
To Become A Great Market Researcher Start In B2B!
Young people seeking to embark on a successful market research career should put B2B firmly in their consideration set. Here’s why.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Technology (ResTech)
New tools and how to use them: The SmartPen
The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive.
Susan Abbott
This Week’s Quick Summary Of My Take On The “Best Of The Web”
Lenny Murphy catches up with what’s been happening while he was away.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
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