It's critical to have an accurate, up-to-the-minute view of how customers are making decisions and how they’re 'scoring' the business.
Co-Creation requires the agile research process, as the infusion of customer creativity needs to be parceled on an iterative basis.
Agile research is a hot topic. Should it be? Ron Sellers offers a balanced perspective and sage advice as only he can.
What is Agile Research? Jeffrey Henning breaks it down, gives examples, and ties it into football superstitions all in one post.
How do we leverage these technologies and innovate in this new order - and with the same refrain of ‘better, faster, cheaper’?
Discovering what is the least amount of resources I can devote to this question in order to validate my core hypothesis?
What clients are looking for when they are asking for an agile market research solution is a quick consumer read.
Don't let the words "market research" deter you from getting the information you need in order to make the best possible business decisions.
Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values.