ZappiStore utilized agile methods to test Hershey Canada advertising
Are Millennials as unresponsive to advertising as commonly believed? Michael Wolfe challenges this assumption.
While Super Bowl ads do well on “likeability” and generating “buzz”, they didn’t fare as well on critical measures like “purchase intent”.
Some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours generate buzz that builds your brand.
The success of a Super Bowl campaign must go beyond the immediate dazzle of the next day to longer-term impact on the overall brand persona.
Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?
Having analyzed the brand equity of hundreds of brands, CPG and non-CPG, US and global, I want to share my thoughts on this subject.