The technology sector is a fast-paced world. From Google Glasses (remember those?) to the Oculus to Apple’s latest announcement of their Vision Pro, t...
Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns...
Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...
What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...
A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...
Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...
Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...
Learning by doing for innovation.
Insight experts across the industry are watching to discover what innovations arise in the next few years that will expand the reach, influence and ef...
It’s no longer a matter of if a recession will happen but when. And while the very idea of a recession can send a shiver up the spine of brands…
When Facebook CEO Mark Zuckerberg announced in October 2021 that the brand would be changing its name to Meta, most people didn’t know what to think o...
Diving into breakthrough/radical innovation and how it applies to MR.
Digging deeper into “sustaining innovation” and its relevancy to MR.
The first installment of a new 12-part series on innovation.
Learn about the difference between dormant and active buyers, and how to fix your campaign trackers to better take this distinction into account.
New UX innovations are driving changes in the travel industry.
The implications of the budding cannabis industry.
Talking COVID-19, Gen Z, TikTok, and the music industry.
A discussion on career changes and the future of market research.
Additive manufacturing is almost synonymous with 3-D printing.
Combine the Lean Startup and Design Thinking strengths for innovation.
The new age of superb customer service and returns on investments.
Automating the data collection process can help companies.
Building businesses from start-up to growth phase.
Building and maintaining brand health moving forward.
Launch innovative tools that drive impact and ROI for global insights.
The model-based approach helps to understand drivers of human behavior.
Lean Startup what is it, why it’s relevant to you, and its advantages.
Deciphering growth opportunities can be used to drive innovation.
Featuring this year’s GRIT Most Innovative Supplier and Client lists.
Innovate your research with 4 design as strategy principles.
10 tips for effective martech adoption.
The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.
Operational innovation frees up researchers and resources to spend time on the things that matter most.
The shift to “everything digital” in 2020 is apparent in the top emerging methods.
Learn the 3 factors to accelerate adoption success.
How to power innovation from the ground up.
5 steps to practice emergent thinking.
How ‘No Question Research’ will eliminate research waste.
The future of fashion is evolving with the latest trends in tech.
Susan Schwartz McDonald gives a thought-provoking and provocative take on where the insights industry needs change.
Use your sense of adventure and see how your exploratory research can improve.
Lenny Murphy explains why he believes that we are on the cusp of the next great disruptive technology for research.
Commending the transformation of insights technologies and methods
Cultivating an innovative culture in MR to drive growth, performance and valuation
Innovation happens when you intentionally step away from your typical workstation and into inspiring places.
Applying human-centricity in market research
Insights from Bob Dorf, Cindy Alvarez, and Aaron Eden
Adding culture back into market research.
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
Find out how AI and automation can help solve the big “Why” questions for with “Idea Meritocracy” and algorithmic decision making.
Ready to scale your business? Learn five powerful steps to successful scaling.
Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.
Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. How feasible is it really?
Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.
System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada.
In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy.
Most innovation efforts start with trying to solve a problem but forget to stay focused on the purpose: addressing a need.
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
Mike Kuehne investigates the landscape of video analysis tools and their common applications.
An in depth interview with Chris Fanning, CEO of SSI, on the future of the insights industry and what lies ahead for the company.
It’s time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.
Profiling two projects currently funding on market research marketplace Collaborata.
Savio is the marketplace where research buyers and experts connect, transact, and communicate, all within one application.
Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.
Get a behind the scenes look at how P&G’s Sion Agami makes innovation happen in this new series with Jeffrey Resnick.
An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.
Can market research predict what consumers will do next? Find out in this interview with Tyler VanderWeele on causal analysis.
An excerpt from the most recent GRIT Report, including the “GRIT 50” ranking of the most innovative research suppliers.
Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data.
If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis.
Collaborata highlights projects that are currently funding on their crowdsourcing platform.
Shawn Nason discusses building consumer-centered innovation within your organization in the latest Big Ideas article.
There are a multitude of options for data collection platforms. When is it time to change, and how do you transition successfully?
The Q1-Q2 2017 GRIT Report is now available, including the rankings of the Most Innovative Suppliers and Clients.
Trends are an easy bandwagon to join; however, companies need to consider if they are right for their brand and its goals before hopping on.
From the forthcoming GRIT Report, Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry.
What is real-time market research and how does it change the way researchers understand an experience?
Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research.
Increased technology has made location-based consumer research less complicated and expensive to obtain.
This Big Ideas article discusses four design principles that can be used to build more actionable insights.
Joel Rubinson explores how two foundational studies prove that digital data is adding value with major payoffs.
An interview with Lucid CEO Patrick Comer on their funding, next steps, and the role of automation and analytics in the future of insights.
An interview with Isoabr co-CEO Jeff Maling on what an integrated digital agency and advnaced research organization looks like.
Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers.
How do researchers balance big data in a time-starved world to deliver timely insights?
In the not-so-distant future, market research will be available and affordable to companies of all sizes.
What is the Internet of Things (IoT) and what does it have in store for the future?
Automation is a major buzz word in the industry – learn what to look for to avoid common pitfalls and ensure quality output.
Katja Cahoon explores the challenges and benefits of online qualitative research.
When embracing new ideas and innovation for the future, organizations also need to take stock of what needs to be stopped in the present.
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.
Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.
Too many organizations resort to innovation theater, but the only real option is to replace buzzwords with action.
If we claim a measure is “implicit”, let’s define the implicit features we’re measuring.
There have been many advancements in the evolutionary process of online survey technology and online sampling.
The trick to a great word cloud is to first tidy up the raw text using automated text analytics.
Tim Bock shares a smarter way of calculating the Net Promoter Score.
If given the right tools, bias can be overcome.
We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
Collaborata highlights projects that are currently funding on their crowdsourcing platform.
The key topics from the SXSW Interactive Festival provided signals for how we can approach reaching audiences in innovative ways.
What new accomplishments may market researchers reach if they had better-thinking machines to assist them?
FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.
An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.
Co-creation is only as good as its implementation. What’s the one missing element that’s weakening their co-creation efforts?
Very few companies and models actually take into account the customer profile when reporting out NPS Scores.
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.
Edward Appleton shares what stood out at last week’s IIeX Europe.
An interview with John Kearon, CEO of BrainJuicer, on their rebranding, what it means for the company, and the future of market research.
An interview with Professor Nicole Lazar on neuroscience and its role in market research.
An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.
Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.
The marketing research industry needs innovation, but the innovation needs to be directed at solving research problems.
Automating certain elements of the research process allows you to focus on gathering insights and connecting with consumers.
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.
Catriona Oldershaw from The Insights Distillery gives a preview of their upcoming IIeX EU presentation with Heineken.
Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.
Brands and advertisers can benefit like never before from emerging data collection techniques.
Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
Neuromarketing has seen its fair share of pseudoscience. How can you determine the real from the fake?
What differentiates the more than 1,000 social media monitoring tools that are currently available?
Collaborata highlights projects that are currently funding on their crowdsourcing platform.
Babita Earle from ZappiStore shares why she is excited to attend IIeX Europe.
Danielle Todd of Relish Research shares what she is looking forward to most at this year’s IIeX Europe conference.
Janet Standen of Scoot Insights shares what she is looking forward to most at this year’s IIeX Europe conference.
Hector Garcia from Etihad Airways shares what he is looking forward to at this year’s IIeX Europe conference.
A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?
Thanks to Luth Research’s proprietary ZQ Intelligence™ technology, Netflix viewership data is now available.
Marketing Research is being flooded with new technology. Which new developments should we pay most attention to?
This groundbreaking research reveals who’s watching YouTube, how they’re watching, and what specifically they’re watching.
Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers.
In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...
This week, we’re looking at two featured projects: “Vets & Pets” and “Prediction Markets Omnibus”
In regard to value and functionality: What does it do and what’s it worth to consumers? We recommend concept testing early and often.
Two Projects explore How Brands Rank Among Youth and What Consumers Want in Online Commerce.
Whether it’s new product development or packaging innovation, companies know that they must constantly be innovating to survive.
Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award.
Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...
Jeff Resnick provides a glimpse into his new e-book, Transformation IQ, through ten themes for transformational success.
Market research is clearly one of those industries primed and ready to join the sharing economy to spur meaningful growth.
We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.
Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
Here’s a sneak peek of the upcoming Q1-Q2 2016 GRIT Report with the Top 20 Most Innovative Research Companies.
Having an appreciation that innovation can be difficult and that it does, indeed, carry some risk.
Submissions and voting are now open for the latest round of the Insight Innovation Competition (IIC), to be held at IIeX June 13-15.
Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at M...
Innovation in sensory & consumer research can be a slow process as it still needs respondents on location to observe, feel, and taste.
Market leaders and incumbents often have a hard time to adopt innovative working methods, despite their better performance.
It’s time to participate in the Q1-Q2 2016 GreenBook Research Industry Trends (GRIT) Survey!
Three actions MR firms can take to enhance their success and maximize the probability of their survival through today’s market disruption.
In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.
A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry.
Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.
How quickly is change happening and what are corporate clients saying about the rate of change and their role in this new world?
Joel Rubinson interviews Larry Friedman, the recently retired Chief Research Officer of TNS North America.
Carine Clark, President and CEO of MaritzCX, shared her thoughts on what it takes to achieve transformation at warp speed.
In advance of their workshop tour, Ray Poynter, Roddy Knowles and Maria Domoslawska share some tips for using mobile market research.
Attempts to get closer to “truly 360-degree measurement” are always appearing, but they bump up against hard, cold realities.
DIY firms are solving problems that research agencies are not, or are slow to solve and delivering the essential components of quality, speed, and cos...
This month’s blog profiles BrainJuicer, a strategy and research consultancy long known to be an innovator in market research.
Innovation is becoming key in this industry. But what about basic best practices? In all of this, are those best practices changing?
Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.
Is social media a valuable complement to or a complete substitute of traditional marketing research?
Sample quality from online panels is an issue everyone knows about but no one wants to address.
Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.
An interview with an investor from outside the market research industry on how he chose his target and the future of research.
Dapresy North America’s President, Rudy Nadilo, explains how to get everyone in your company on the same page by co-mingling your data.
Jeff Resnick continues the series with a look at Vision Critical, an example of one of the most transformative companies in the industry.
Microsoft officially joined the research technology supplier industry with a potentially highly disruptive offering called Pulse for Market Research. ...
Four questions to see if you will lead the revolution in your industry or be left behind.
Brian Brackeen from Kairos shares his opinion on the recent events surrounding the talks on facial recognition technology and privacy.
Emily Fullmer discusses the multitude of benefits that an open-data platform could provide for your company.
Sami Kaipa of GlimpzIt reflects on how DIY research tools have quickly taken the industry by storm.
How do we leverage these technologies and innovate in this new order – and with the same refrain of ‘better, faster, cheaper’?
Tim Rotolo discusses the challenges of recall-based feedback and the benefits of remote user testing.
Tom Ewing breaks down the highlights and offers some observations on the Insight Innovation Exchange North America event.
A profile of Lieberman Research Worldwide, a market research firm with a long history of innovation.
Short-format, user-generated video will become a cornerstone of market research moving forward as we cross the adoption chasm.
The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.
The GRIT Top 50 Most Innovative Market Research companies globally, and an analysis of a new segmentation of the industry it suggests.
IIeX has strong representation from the client side. Here we present interviews from four strong client-side voices.
Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?
The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...
Figuring out the fundamental drivers of markets, and maintaining a focus on delivering those needs, is a cornerstone of marketing strategy.
Andrew Jeavons shares his thoughts on the first IIEX Health event, focusing on healthcare research, in Philadelphia last week.
As a sneak peek of the upcoming GRIT Report for Q1/Q2 2015, here are the Top 10 Most Innovative Market Research Supplier Companies for 2015.
In this new world of research, we can now understand the causes of disruption and how to avoid it.
New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.
The last decade has been boom-time for insights professionals who embrace innovation.
Five trends in online sampling, and where they are headed in the future.
For several years now, the insights industry has been talking about innovation. I struggle to remember what people talked about before.
My advice to the market research world is to stop conceptualizing so much when it comes to Big Data and Data Science and simply apply the new techniqu...
QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.
In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.
Day 1 of the Insight Innovation eXchange Conference set out to show us a new reality and define a new research paradigm.
The measurement of a social campaign needs to be in the context of the objectives, and those objectives need to link to things like sales.
The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.
Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.
Data residing in silos is one of the biggest challenges for the market research industry.
Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our...
Three steps to make your consumer collaboration a real success in the long run.
IBM’s story is a good reminder that “stay the course” doesn’t work in periods of rapid market change.
We’d like to invite you to share your experiences and perspective with us in the Q1-Q2 2015 GreenBook Research Industry Trends (GRIT) Survey
Some suggestions for how today’s change-agents can innovate credible, reliable insights that shake up the marketplace.
Duncan Lawrence, Morpace’s President and COO, reflects on the how and why of its business transformation.
The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences.
We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance.
JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.
Greg Heist discusses three things on his mind after reading the latest GRIT report.
Kurt Knapton, President and CEO of Research Now, identifies the principles for company transformation that continue to drive Research Now.
An interview with Patricio Pagani of InfoTools on how the DIVAs have helped the industry become more aware of data visualization.
Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.
In CASRO’s ongoing series of profiling MR companies that are in the process of transforming for success, today we look at Luth Research.
10ZiG Technology has launched a new interactive tool that tracks Mobile vs Desktop online traffic.
Gongos continues to experience success which emanates from the core values, culture and purpose that were the foundation of the company.
A review of the presentation possibilities that are now available using modern data presentation platforms, and some common mistakes.
Steve Schlesinger, CEO of Schlesinger Associates, discusses the issue of business transformation.
Traditional market research efforts will slowly make way for contextual insights.
Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software
Five minute interviews with a variety of industry thought leaders from IIeX in Atlanta jam packed with amazing and inspiring thinking.
Personalizing MR, cheaper, faster, and higher quality research, and uncommon partnerships were among the topics on hand.
Day 1 at IIeX NA was packed full of research goodness, from the exceptional speakers to the wide diversity of research minds in attendance.
In our industry, we use the term “disruptive innovation” a lot. But, what does this term really mean?
New techniques tempt us to use them, and in so doing invite the purpose-process disconnect. Let’s take the time to choose them correctly.
Ray Poynter discusses the Festival of NewMR and research in general in this interview with Paul Long.
Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach.
Big Data is a terrific addition to our toolkit, and should be viewed as complementary to traditional market research methods.
Submissions for the Data Insight Innovation Award (DIVA) for IIeX Atlanta are now open and will run through May 29th, 2014.
As the next Insight Innovation Exchange (IIeX) approaches, Jeffrey Henning reviews his incomplete to-do list from last year’s conference.
A profile of Insight Innovation Competion Wave 4 winners SocialGlimpz, and an interview with CEO Parry Bedi.
I’ve read time and time again that all the new tools & techniques available to market researchers have shaken us to the core.
Announcing the firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX.
Here are the Top 12 unmet needs submitted by insights clients to the Insight Innovation Challenge.
It’s time for Wave 7 of the Insight Innovation Competition! Submissions and voting are now open and will run through May 16, 2014.
GreenBook has just announced a new round of the Insight Innovation Challenge, an initiative that aims to challenge experts and innovators to directly ...
How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great...
It is important to consider both the strategic and the tactical to get a complete picture of your research.
Revelation is showing how technology can be used to help enrich and enhance a multi-modal qualitative research design.
TNS is taking the lead with a serious look at mobile in market research as a global opportunity.
The rallying cry that spurs interest in new and shiny things is “Innovate or Die.” But there’s no validation of this statement.
Mobile self-ethnography is clearly an area with massive potential, but also full of potential biases.
Joel Rubinson gives a summary of a discussion he led on how marketing and research must master big data in a digital age.
Inspired by IIEX Europe in Amsterdam, Phil Rance examines where market research is in technology adoption for data and analysis.
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media.
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.
The IIeX Experience is an interactive space to experience some of the disruptive technologies reshaping our world.
Big Data will have big implications moving forward for just about everything, including marketing.
The 14th edition of the GreenBook Research Industry Trends Report, using data collected in Q4 of 2013, is now available!
Registration and call for speakers for Insight Innovation eXchange North America 2014 are now open.
Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values.
New Digital Content Platform Aims To Give The Market Research Industry Access To New Thinking And Solutions.
Here are the top 15 Unmet Needs for this round of the Insight Innovation Challenge, and the 17 companies we’ve selected to meet them.
To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.
Market research is at a cross-roads right now. Nothing has changed and yet the possibility is there for everything to change.
An interview with client-side researcher Brian Cain exploring Next Generation insights techniques and the future of the insights industry.
After several weeks of intense competition, the results are in for the 4th wave of the Insights Innovation Competition. From 22 entrants, six finalist...
Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.
An early look at the adoption of new research methodologies section from the upcoming GRIT Report.
The advent of the Internet of Things is creating new ways of looking at old Market Research problems.
Mobile research will become the methodology of choice for much of our work in emerging markets.
Text analytics is no longer just a science, but rather a vital part of any company’s data strategy.
Continuing our series of interviews, today we have an interview with David Sackman, CEO of Lieberman Research Worldwide.
The GeekWire Summit shared many visions for how technology will affect the user experience. Here are some implications for the world of MR.
If you measure the engagement drivers for your category correctly, they also identify expectation levels consumers hold for them.
A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian.
Co-creation 3.0 offers a compromise between the extreme positions ‘everyone can be creative’ + ‘only 1% of people can be creative.’
Edward Appleton wonders if his hopes and wishes for transformation in Market Research are in fact misplaced.
Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.
How we can change while not selling out the principles that should drive market research. Five tips for coming up with new solutions.
Here is a crash course on intent marketing, and some important questions about this new model.
The next Insight Innovation eXchange conference will be held in Amsterdam, February 19th-20th 2014. The call for speakers is now open.
A deep interview on transformation in the insights industry with Diane Hessan, CEO of Communispace.
The really big news is not so much how well facial imaging measures emotion, but how many people and how much emotion can be measured.
In a new white paper posted on VCU, Ray Poynter looks at key disruptors for the MR industry.
Anyone who spends a lot of time in or around large bodies of water knows that the wind is often a harbinger of change.
A few ideas to bring to your next customer co-creation challenge, inspired by television game shows.
Just as we’ve seen the shift to “DIY” data collection platforms, we’re also seeing the development of a whole new class of self-service data explorati...
An interview with RIWI Corporation CEO Neil Seeman, winners of the Insight Innovation Competition Phase 3 at IIeX in Philadelphia.
As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.
IIeX is a place to be brave – to embrace innovative technologies, but more importantly, to champion transformative ways of thinking.
Snorri Gudmundsson summarizes his experiences at the Insight Innovation eXchange in Philadelphia last week.
Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week.
A research request that demonstrates the intimacy and comfort that research participants have with their smart phones.
Opening day 2 of IIeX, Imran Anwar of Microsoft gave a thoughtful analysis of disruptive innovation in the past, present and future.
At the GreenBook Insight Innovation Exchange in Philadelphia today, the presentation round of the Insight Innovation Challenge was held.
At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...
At the IIeX in Philadelphia, Charles Trevail, CEO of Promise Communities shared five ways to break through to true innovation.
An interview with Glenn Enoch of ESPN on a cross-platform research initiative that measures media consumption across multiple platforms.
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
The future through the Starcom lens is to create measurement that focuses on the “how and the why.”
Big Data: It’s definition, uses cases, and impact on research.
A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet.
Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...
Ben Leet offers three core differentiators that best explain why MR needs to heavily invest and integrate mobile in our methodologies.
Engaging users is about understanding and encouraging behaviors you want to reinforce. Here are examples using gamification to engage users.
Announcing the finalists of the Insight Innovation Competition that will present at Insights Innovation eXchange in Philadelphia this June.
NewMR needs to be more than innovative new methods. It should focus on new relationships with the businesses and organizations it serves.
Five recent effects of technology on the relationship of consumers and brands and their impact on Market Research.
Submissions and voting for the Insights Innovation Competition are now open and will run through May 22, 2013.
An interview with Kurt Knapton (Research Now) and Scott Miller (Vision Critical) about the partnership and the future of market research.
An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.
Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.
What’s the Insight Innovation eXchange platform you ask? Here’s a slideshare embed that will tell you all about it!
Technology and psychology must go hand in hand as research evolves. But, can researchers be trusted with it?
A glimpse into the lives of Researchers of the Future, using GRIT data and a mobile ethnography of Millenial researchers.
Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1.
Artie Bulgrin provided an update on what ESPN is doing in the field of cross-platform measurement at reThink13.
Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis
Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors.
Announcing the finalists of the first round of the Insight Innovation Competition.
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.
An interview with Ryan Smith, CEO of Qualtrics.
David Brudenell on how to break Vision into four applied operational areas to ensure that it has implementable ideas.
The Research Liberation Front (RLF) announces that it is accepting nominations for the 2013 Ginny Valentine Badge of Courage awards.
Ari Popper test drives eye2d2, a research robot that predicts what will capture the eye in the first few split seconds of viewing, at CES.
What would it mean for our research if our participants’ hardware could share their senses?
Conventional marketing and market research thinking significantly underestimates the power of social influence.
The science fiction vision of a smart home is now a reality and it is going to open up a whole new world of insights.
What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.
John Kearon on the next generation of research techniques and the missteps and missed opportunities along the way to the future of insights.
Addressing a glaring gap in the MR industry: a multi-approach and holistic platform dedicated to advancing innovation within this space.
We just saw a significant glimpse of the future of market research in the Communispace/Promise deal.
Part 2 of 2 as we answer questions following a webinar hosted by Research for Good on “Predictions for 2013.”
A summary of key takeaways from TMRE, as recorded in Twitter.
Does Market Research choose the forward moving trajectory or, are we so paralyzed by our traditions that we’ll bring about our own demise?
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...
Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.
Big Data has to be one of the buzzwords in MR over the past 12 months. Should Market Researchers be worried about being outflanked?
With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics.
DIY research can usually be grouped into three categories. None of these DIY situations is likely to do any irreparable harm to vendors.
Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.
Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.
An interview with Ari Popper of SciFutures on using science fiction story telling as a path to help brands understand and create the future.
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...
The Radial Landscape Map provides both visual clarity and analytical rigor in displaying brand attributes and corresponding brands.
An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.
Yes, perhaps the discussion about where the “Post-PC Era” begins is close to an end. But what are the implications for our industry?
If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...
DIY MR is a powerful tool, but a potentially dangerous one. DIY MR is also clearly here to stay, and seemingly on the increase.
The pejorative tone that many people associate with DIY raises a few thoughts…
As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a subtle shift will take pla...
And the disruption of the traditional market research continues. The latest example? VoteIt.
This years’ NGMR (Next Gen Market Research) Award Nominations are due in just under 2 weeks. Have you submitted your nominations yet?
After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...
Social programs such as Frito-Lay’s Do Us A Flavor Facebook contest, can be a valuable way to both gather insights and to market the brand.
Is there a role for qualitative consumer research in the innovation development process or is risk taking and self belief the key?
Research needs to consider what new technologies add to the mix, rather than try to fit them to some outdated model of what research is.
Lenny Murphy shares his top 10 key takeaways from last week’s Market Research in the Mobile World conference.
At MRMW, the stream of cool MR mobile applications is off the charts. How can we help clients understand how to make the data work for them?
Real-time blogging highlights from the start of the 3rd International Conference of Market Research in the Mobile World.
An interview with Kevin Lonnie of KL Communications ahead of Market Research in the Mobile World.
Jason Anderson is packing light for MRMW, thanks to advances in technology. Are you ready to ride the mobile wave?
An interview with Leslie Townsend of Kinesis ahead of Market Research in the Mobile World.
Jason Anderson is looking for some software technologies to help create some kick-ass research insights. Here is what he is looking for.
An interview with Elias Veris and Filip De Boeck of InSites Consulting ahead of Market Research in the Mobile World.
An interview with Matt Dusig of uSamp ahead of Market Research in the Mobile World.
Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.
That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...
For interview five of the Pre-MRMW series, I got to talk with Rebecca West of Civicom. She goes in to the challenges of being on the cutting edge of n...
An interview with Tom Anderson of Anderson Analytics ahead of Market Research in the Mobile World.
As part three of the pre-MRMW interview series, I had the privilege of interviewing Paul McDonald of Google Consumer Surveys. He gets into something q...
The world of marketing research is changing; as researchers, we need to change or risk becoming irrelevant.
In our lead up to our Market Research in the Mobile World event this July 18 & 19 in Cincinnati, Renee Murphy has conducted a series of interviews wit...
Neal Cole challenges your thinking on consumer decision making and the implications of behavioural economics for market research.
Does Gamification actually move the perceptual goalposts with its brain-engaging techniques?
Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego.
Our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation.
Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their imp...
What can a researcher learn at a tech conference? BrainJuicer’s Tom Ewing goes to Next Berlin 2012 to find out.
With consumers going digital, researchers should embrace mobile research methodologies and technologies now.
Mobile research enables new opportunities to explore the customer journey from awareness to purchase.
In his GRIT analysis, Adam Di Paula gives his take on the tension suppliers are feeling between the “cheaper vs. faster” imperative.
What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Read on…
Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?
The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.
Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm ...
Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!
A summary of all of the sessions from Day 2 of Market ResearchMW Europe by Adam Warner of RW Connect.
Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam.
The full transcript of a panel discussion webinar on “How Social Media, Localization, & Mobile are Redefining Marketing Insights.”
Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...
The three types of predictive analytics and the three types of companies pursuing the predictive analytics market.
In spite of technical differences between industries, they all share the same fear: becoming obsolete as new technology cannibalizes old.
Diane Hayes summarizes her thoughts from the first day of presentations and networking at PMRG in Orlando.
Tom Ewing of BrainJuicer gives a full recounting of his Research Outlaws panel at MRS last week.
Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...
In case you missed it, here is the GRIT Report summary Infographic that summarizes a few (but by no means all) key findings of the study.
Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...
A look at the top 50 market research firms that are perceived to be the most innovative, from the most recent GRIT Report.
This iteration of the ongoing GRIT initiative shares findings from the data collection phase conducted in December of 2011.
Because technology is evolving more rapidly than ever before, business models, social patterns, and economic trends are insignificant.
In a world where it’s illegal to ask consumers direct questions, what would researchers do?
InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.
Join global thought leaders, innovators and client practitioners at Market Research in the Mobile World 2012 in Amsterdam.
Lauren Sozio examines the shift in the publishing paradigm as different actors respond to innovative devices and interactive content.
Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.
In this sneak peak at the upcoming GRIT report, we look at the emerging research techniques that will be used in 2012.
The first NewMR Event in 2012 will be on February 22 and will focus on mobile research.
Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...
Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...
An interview with Matt Warta, CEO of GutCheck, on the future of market research.
Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...
A sneak peak of the upcoming Greenbook Research Industry Trends report, looking at the most innovaive research companies.
Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...
Do marketers and marketing researchers understand and appreciate the boundaries and appropriate uses of new research techniques?
Andrew Reid, Founder and President of Vision Critical, discusses transforming his company and the market research industry.
Marketers across a broad range of retail segments are turning to virtual stores to address a variety of sales and research needs.
How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the G...
The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...
Mobile met several milestones that would seem to indicate it has reached a mobile tipping point in 2011.
To help raise awareness of BAQMaR, GreenBook is sponsoring a contest to give away one free pass to the conference.
An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.
Rather than grow larger panels with dozens of profiling questions, perhaps we should find new ways of identifying qualified participants.
At TMRE in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation.
The winner of the first Insights Innovation Competition was selected from six finalists after presenting their concepts.
“The survey” and “some groups” are going the way of the dodo bird, to be replaced by new market research techniques.
Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’...
If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.
Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Marke...
Utilizing research as a business tool.
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...
Looking at five high profile new entranst from outside the traditinal market research industry that are disrupting market research.
A client-side researcher steps into the shoes of a research supplier.
Submissions and voting for the Insight Innovation Competiton are open now and will run through Monday, October 24.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe...
Earlier this month it was announced that Steven H. Cohen, Co-founder & Partner of In4mation Insights (www.in4ins.com) had been named the recipient of ...
Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...
A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques.
A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...
An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications.
Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform.
So Google is a Phone manufacturer too. How does that change the game?
We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...
In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), w...
Reg Baker looks at the latest GreenBook Research Industry Trends Report and what it tells us about emerging methods and the pace of change.
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access ...
An interview with Ray Poynter,a bona fide thought leader and change agent in market research.
The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobil...
Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.
An interview with Jill Chiara of Forrester on the key drivers of change and implications for the market research industry.
Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re...
The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Simple, easy, unobtrusive.
Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference.
Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...
What you get from the open innovation process depends on who you include. Collaboration is the key to making it work.
It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...
Lenny Murphy shares a recent interview he had with Join the Dots on the state of the industry and the future of market research.
Carrie Robbins explores mobile methodology selection and gives a series of examples of the major applications for mobile research today.
Contrasting the 2011 Honomichl Top 50 report with the GRIT 50 Innovative firms.
Dr. Michael Alloto and Ray Poynter debate the results of a new study from Gongos Research on the validity of smartphone research.
Enjoy this new contribution to the debate from Nick Palmer of Hall & Partners | Open Mind; I know it will make you think.
Navin Williams explains some of his reasons why the market research industry is where it is in regards to innovation.
Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry.
Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption.
A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.
Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients.
Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on...
An innovation funnel is a common model used to manage the new product development process. What are the key parts of an innovation funnel?
Tom Anderson writes one of the best deconstructions of some of the critical issues impacting market research today.
The 2nd International Conference on Market Research in the Mobile World is coming to Atlanta July 19-20.
Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.
Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will...
Our content partners at ResearchAccess are doing a series of posts on the topic and I think they are leading up to something very interesting. Frequen...
It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...
Lenny Murphy shares video of the opening session at the Technology Driven Market Research event.
Some recent sharings and an upcoming panel discussion webinar on the future of market research.
Ben Smithee of Spych Research did a series of interviews and recorded the opening session at the TDMR event.
Live at the Technology Driven Market Research event, Ben Smithee speaks with attendees about the event and technology in marketing research.
GreenBook Blog is pleased to offer real-time coverage from the IIR’s Technology Driven Market Research Event in Chicago via NewQual Blog and Twitter.
Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...
Some recent publications on the topic of gamification in market research, plus a report on the Executive Leadership Forum put on by the AMA.
Lenny Murphy is attending THE breakout event of the year so far, the Technology Driven Market Research Conference.
The Research Liberation Front has come up from the underground and are spreading their dissident ideas of “Set Research Free” via the web!
Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...
Meet eCGlobalPanel, an example of a company that has built a culture that is designed solely to facilitate creative innovation.
An interview with John Williamson, CEO of Qualvu, on the company he has built and the vision he has of the future.
An interview with Matt Kleinschmit, Senior Vice President at Vision Critical, ahead of the upcoming Technology Driven Market Research event.
An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event.
One of the most buzzed about topics at the ARF re:Think 2011 was Neuromarketing. Here’s a summary and conclusions on what was said.
Lenny Murphy shares his impressions of re:Think 2011, focusing on client-side comments regarding the role and future of market research.
The Research Liberation Front invites like-minded research revolutionaries to a secret meeting next week in New York City.
New players are leveraging technologies and evolving cultural trends in ways that few market research firms can adapt to.
Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.
A preliminary analysis of the Top 10 Market Research Companies Perceived to be Innovative from the GreenBook Research Industry Trends Study
Continuing our series of interviews with presenters at the TDMR event, today we have a conversation with Chris Hobson, COO of txteagle.
How to get involved with the 2nd Market Research in the Mobile World conference as a presenter, sponsor, exhibitor, or attendee.
How four leading market research firms joined forces for a mobile ethnography of the Super Bowl, and what was learned.
This Sunday, four leading market research agencies will conduct a real-time mobile ethnography study of Super Bowl watchers.
The Gaming and NewMR online event is an exploration of the context and opportunities created for market research by gaming.
Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating?
Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.
Take the GreenBook Research Industry Trends survey and share your thoughts on the state of the industry and the future of research.
Alterian is a great example of a technology-driven firm from outside the MR industry that is rapidly emerging as a disruptive change agent.
Diane Liebenson shares her key themes and takeaways from The Market Research Event.
Congratulations to the American Water team and their excellent case study for winning the EXPLOR Award.
Robert Moran shares the key takeaways and best practices from the BBC Global Minds MROC created by Vision Critical.
Andrew Jeavons comments on recent articles and debates on web privacy.
The coolest benefit of my blogging activities has been the opportunity to meet and talk with some truly extraordinary people in MR.
The GreenBook Research Industry Trends Study Summer 2010 is available for free today in either .pdf or digital formats.
As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”.
A collection of recent content on mobile market research from across the industry.
By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.
Lenny Murphy shares an article from WARC reporting on a recent McKinsey report, and provides some commentary.
Talent is a combination of experience, natural ability, personality, intelligence, and initiative.
The last week has seen some really interesting developments on multiple fronts that could have long term impact on the direction of MR. The pace of te...
As mobile interfaces improve, the applicability of mobile in market research will only grow.
Lenny Murphy gives a quick synopsis of some recent news and noteworthy articles for your reading pleasure!
Insight should be seen as a process, a way of working and thinking rather than merely an object that can be picked up and counted.
Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only th...
In order to transform our industry, we must innovate. To do that, we need to bring in talented creatives from other industries.
Robert Moran at the Future of Insights blog continues to sound the clarion call on the evolution of global MR.