Vivek Bhaskaran

Vivek Bhaskaran

Vivek Bhaskaran is the founding member and executive chairman of QuestionPro, one of the industry's leading providers of web-based research technologies. As an executive chairman, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry. He has played a pivotal role in the QuestionPro journey. In 2008, the company made Inc. magazine's list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers. Vivek completed his primary education in India before moving to Russia and then the U.S. He holds a Bachelor's Degree in Computer Science from Brigham Young University, Utah.

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Research Methodologies

Weighted NPS Scores: All customers are equal, but some are more equal than others

Very few companies and models actually take into account the customer profile when reporting out NPS Scores.

Vivek Bhaskaran

Vivek Bhaskaran

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Research Technology (ResTech)

Measuring Cognitive Stress & Usability of Surveys

QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.

Vivek Bhaskaran

Vivek Bhaskaran

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