Steve Henke

Steve Henke

Steve Henke is Founder & President of Harpeth Marketing, experts in marketing & sales solutions for the Market Research Industry. Before starting Harpeth Marketing in 2012, Steve was President of 20|20 Research for six years. Steve is a sought-after speaker in our industry, having presented at numerous events hosted by GreenBook, the Insights Association (and CASRO & MRA before that), Quirk’s and QRCA. He is also the most prolific writer about sales & marketing in our industry, having authored more than 400 articles and a dozen eBooks. You can reach him at [email protected].

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Hate Selling? Here’s Why and What You Can Do About It

Research Methodologies

Hate Selling? Here’s Why and What You Can Do About It

“I hate selling!” It’s something I hear fairly often from ‘seller-doers’ in our industry – those independent consultants, small business owners and se...

Steve Henke

Steve Henke

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20 Marketing & Sales Guidelines for The Marketing Research Industry

Insights Industry News

20 Marketing & Sales Guidelines for The Marketing Research Industry

Many CEOs in our industry are researchers – not sales people – uncomfortable with the concept of a marketing and sales initiative.

Steve Henke

Steve Henke

Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead

Research Methodologies

Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead

Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.

Steve Henke

Steve Henke

Content Marketing: The Essential Business Development Tool for the MR Industry

Content Marketing: The Essential Business Development Tool for the MR Industry

Content inspiration for Market Researchers plus the 10 most popular methods for sharing it.

Steve Henke

Steve Henke

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

Research Methodologies

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.

Steve Henke

Steve Henke

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