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The good news for recent graduates is a career as a market researcher means using many of the skills already learned at university.
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To compete in today’s environment, it is clear that brands need to work harder and represent much more than their product or service.
Is there a role for qualitative consumer research in the innovation development process or is risk taking and self belief the key?
With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than eve...
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