The measurement of a social campaign needs to be in the context of the objectives, and those objectives need to link to things like sales. ...
An all day, interactive, co-creation session where participants will be challenged to create new solutions to real business problems. ...
Key points from a panel of leaders in the research industry about 2014 and their projections for 2015. ...
The Festival of NewMR is a virtual event which brings opinion leaders to a global audience through the medium of webinar events. ...
GreenBook and NewMR have formed a strategic alliance - the New Global Strategic Alliance. ...
Some locations make conferences better, and Nice (in the south of France, just a few miles from Monaco and Italy) is one such location. ...
Reflections on the role of face-to-face events in general and ESOMAR Congress in particular. ...
Why should you democratize your brand and bring customers inside the business? Here are three key reasons. ...
Ray Poynter gives a "Big Picture" look at the key trends in mobile market research. ...
For most brands and services my research has led me to suggest that about 80% of research budgets should be spent researching customers. ...
