Nichole Clinkinbeard

Nichole Clinkinbeard

Nichole Clinkinbeard is the Director of Strategic Insights and has been with Quester for 12 years. With a background in Psychology and Sociology, Nichole has a passion for understanding the way people think and how their thought process impacts their behavior. Applying Quester's Psychiatric and Linguistic techniques, she strives to understand the impact, of even the slightest, language nuances can have on decision making and uncover the richness and vibrancy within the consumer mind. Nichole handles strategic research initiatives for Quester and develops new research designs using innovative approaches to ensure we bring the voice of the consumer to life and Quester meets the unique objectives of every client.

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Research Methodologies

Analyzing “Text” Versus Analyzing “Language”: The Confidence of Linguistic Analysis

Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.

Nichole Clinkinbeard

Nichole Clinkinbeard

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