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Super Bowl Ads more effective than ever.
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If Marketing-Mix Modeling is to survive, it is essential that it change and experience a rebirth.
Some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours generate buzz that builds your brand.
New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.
Michael Wolfe explores the benefits offered by ABX, a new and refreshing paradigm for ad testing.
Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth.
While Super Bowl ads do well on “likeability” and generating “buzz”, they didn’t fare as well on critical measures like “purchase intent”.
Are Millennials as unresponsive to advertising as commonly believed? Michael Wolfe challenges this assumption.
Reviews drive a significant portion of total booking revenues. These reviews interact and expand the total impact of media and marketing.
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