Michael Wolfe

Michael Wolfe

Michael brings 30 years of direct experience in marketing analytics both on the client and consulting side. On the former, Michael has worked for Coca-Cola, Kraft Foods, Kellogg's and Fisher-Price. He has also consulted with such blue-chip firms as AT&T, McDonald's, Coca-Cola, Hyatt Corp., L'Oreal, FedEx and more recently Starbucks. Michael has broad experience in marketing analytics covering marketing ROI modeling, social media analytics, pricing and brand strategy. Recently, Michael's expertise in marketing ‚Aimix modeling has led him to develop innovative approaches for measuring the impact and ROI of social media on client brands under his own consultancy, Bottom-Line Analytics. Michael has a masters in Economics from the University of Iowa.

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Super Bowl 2019 Advertising Effectiveness

Super Bowl 2019 Advertising Effectiveness

Super Bowl Ads more effective than ever.

Michael Wolfe

Michael Wolfe

Latest

Research Methodologies

The Death of Marketing-Mix Modeling, As We Know It

If Marketing-Mix Modeling is to survive, it is essential that it change and experience a rebirth.

Michael Wolfe

Michael Wolfe

Research Methodologies

What Makes a Great Super Bowl Ad?

Some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours generate buzz that builds your brand.

Michael Wolfe

Michael Wolfe

Artificial Intelligence and the Future of Marketing Analytics

Research Technology (ResTech)

Artificial Intelligence and the Future of Marketing Analytics

New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.

Michael Wolfe

Michael Wolfe

Research Methodologies

New Paradigm for Advertising Effectiveness Research & Measurement

Michael Wolfe explores the benefits offered by ABX, a new and refreshing paradigm for ad testing.

Michael Wolfe

Michael Wolfe

Research Methodologies

Why Social Media Measurement Is A Competitive Advantage

Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth.

Michael Wolfe

Michael Wolfe

Research Methodologies

Super Bowl 2017 Ad Effectiveness

While Super Bowl ads do well on “likeability” and generating “buzz”, they didn’t fare as well on critical measures like “purchase intent”.

Michael Wolfe

Michael Wolfe

The Myth of Millennial Ad Responsiveness

Insights Industry News

The Myth of Millennial Ad Responsiveness

Are Millennials as unresponsive to advertising as commonly believed? Michael Wolfe challenges this assumption.

Michael Wolfe

Michael Wolfe

Brand Strategy

Online Customer Reviews and The Link Between Customer Experience and Revenue

Reviews drive a significant portion of total booking revenues. These reviews interact and expand the total impact of media and marketing.

Michael Wolfe

Michael Wolfe

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