Mark Murray

Mark Murray

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Research Methodologies

New Perspective Through the Motivational Lens

You can’t catch a market off guard by responding to existing behaviors

Mark Murray

Mark Murray

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Research Methodologies

5 Guardrails to Guide Qualitative Learning

Acquiring valuable qualitative insights before applying assumptions to data just might provide that powerful point of difference opportunity

Mark Murray

Mark Murray

Research Methodologies

“Future Back” To See Where You’re Going

A favorite technique for Storytelling or Narrative exploration is “Future Back.” Here are the steps in that process.

Mark Murray

Mark Murray

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