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Mark Michelson is the Executive Director and co-founder of the Mobile Marketing Research Association (MMRA), a global trade organization that advocates the use of mobile devices to understand opinions and behaviors of consumers, shoppers and B2B audiences. In addition to founding MMRA, Mark also co-founded the Mystery Shopping Providers Association (MSPA) and has served on the board of the Qualitative Research Consultants Association (QRCA) Mark's experience as a market researcher includes 30 years of developing and implementing strategic marketing research programs for many of the world‚Aos leading brands in a variety of industries including technology, food service, healthcare, retail and CPG. Mark is also President/CEO of Threads Qualitative Research (www.threadsqualitative.com), a global qualitative consultancy with partner offices in 22 countries.
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The rapid adoption of smartphones is providing new ways for researchers to better understand consumers and their behavior in store.
Mark Michelson
May 12, 2015
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