Masood Akhtar

Masood Akhtar is a trained Economist and Statistician with over 10 years of experience in the fields of market research and advanced analytics. This includes media mix optimisation and ad-hoc digital and social media analytics. Masood‚Aos broad breadth of experience has exposed him to a mix of sectors ranging from global consumer research publishers, academic institutions, finance houses, soft drinks manufacturers and healthcare providers. For a brief spell, Masood was also Director of Analytics at McCann Erikson. Masood is able to bring a real business angle to any analytics discourse and thus acts as a conduit between shrewd marketers, market researchers and technical analysts. He‚Aos an innovative analytics consultant that is constantly striving to push the boundaries with data. Masood is currently a partner in Bottom-Line Analytics LLC, a full-service marketing analytics firm with offices in Atlanta, the UK, Australia and also partners with an Bangalore, India analytics firm, Rainman Consulting. BLA‚Aos offerings cover marketing ROI modelling, social media analytics, brand positioning research, segmentation, pricing research and a special capability to measure and monetize social media.