Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

Jim White, a founding partner of RealityCheck Consulting Network and RealityCheck Technology, is a marketing research consultant with 20 years experience in consumer insights, marketing and brand strategy. He is a pioneer and expert in online qualitative research and analysis, having been instrumental in the design and development of online research platforms and analytical approaches for RealityCheck. Jim started his professional career as a newspaper reporter and, in many ways, still approaches research like a journalist. He believes that good research, like good reporting, is about finding ‚Authe lead‚Au ‚Ai that single-most important insight ‚Ai and conveying it in a simple yet compelling narrative.

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5 Trends in Qualitative Research – Ignore At Your Own Peril

5 Trends in Qualitative Research – Ignore At Your Own Peril

The top five trends in qualitative research for 2015.

Jim White

Jim White

Founding Partner

Latest

Insights Industry News

3 Roles Your Brand Can Play in Your Consumers’ Life Story

We all have life stories that we create to give meaning to our life experiences. Does your brand have a part in your consumers’ life story?

Jim White

Jim White

Founding Partner

How a Human Insights Approach Can Transform Routine Market Research

Research Methodologies

How a Human Insights Approach Can Transform Routine Market Research

How does a Human Insights approach change how we go about the routine marketing research projects we do all the time?

Jim White

Jim White

Founding Partner

Insights Industry News

5 Qualities that Great Brands and Great Characters Share

What makes some brands so great? Find out the five qualities they all share in this Big Ideas piece.

Jim White

Jim White

Founding Partner

Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Research Methodologies

Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Four tips for uncovering and communicating the story in your data.

Jim White

Jim White

Founding Partner

8 Human Insight Trends for 2017

8 Human Insight Trends for 2017

The team of insights strategists at RealityCheck share their insight predictions for 2017.

Jim White

Jim White

Founding Partner

Insights Industry News

Consumer-Centric Marketing is Dead

To be a truly transformative brand – one that enjoys true loyalty, passionate advocacy and a premium price – you have to be human-centric.

Jim White

Jim White

Founding Partner

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